NAME DR. SITI NORBAYA BINTI YAHAYA FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN DESIGNATION PENSYARAH UNIVERSITI CURRENT POSITION PENSYARAH KANAN - PEJABAT TIMBALAN NAIB CANSELOR (AKADEMIK & ANTARABANGSA) EMAIL [email protected]

ACADEMIC QUALIFICATION YEAR QUALIFICATION INSTITUTION 2017  KEDOKTORAN FALSAFAH (PH.D)  AICHI INSTITUTE OF TECHNOLOGY 2009  SARJANA (MASTERS)  UNIVERSITY OF STRATHCLYDE 2006  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UNIVERSITI TEKNOLOGI MARA

TEACHING EXPERIENCE UNDERGRADUATES SESSION COURSE 2-2009/2010  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE 1-2010/2011  BTMT1013 - MATHEMATICS FOR MANAGERS 2-2010/2011  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE 1-2011/2012-B  BTMP1023 - PRINCIPLES OF ECONOMICS 1-2011/2012-B  BTMT1013 - MATHEMATICS FOR MANAGERS 1-2012/2013-B  BTMT1013 - MATHEMATICS FOR MANAGERS 1-2012/2013-B  BTMT3143 - NEW CAPITAL AND RISK MANAGEMENT 2-2012/2013-B  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE 2-2016/2017  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL 1-2017/2018  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS 1-2017/2018  BTMU1013 - BUSINESS AND ORGANIZATION MANAGEMENT 2-2017/2018  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE 1-2018/2019  BTMP1023 - PRINCIPLES OF ECONOMICS 1-2018/2019  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS 1-2018/2019  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION 2-2018/2019  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE 2-2018/2019  BTMP1533 - PRINCIPLES OF ACCOUNTING 2-2018/2019  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL 2-2018/2019  BTMP3523 - INDUSTRY LEADERSHIP 2-2018/2019  BTMT3283 - BUSINESS ANALYTICS 2-2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 1-2019/2020  BTMP1023 - PRINCIPLES OF ECONOMICS 1-2019/2020  BTMP2543 - PRINCIPLES OF FINANCE 2-2019/2020  BTMP1013 - BUSINESS MATHEMATICS 2-2019/2020  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2019/2020  BTMP2553 - LEADING TREND IN TECHNOLOGY 2-2019/2020  BTMT3283 - BUSINESS ANALYTICS 1-2020/2021  BTMP1023 - PRINCIPLES OF ECONOMICS 1-2020/2021  BTMT1203 - TECHNOPRENEURSHIP MATHEMATICS 2-2020/2021  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2020/2021  BTMT3283 - BUSINESS ANALYTICS 2-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 1-2021/2022  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2021/2022  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2021/2022  BTMT3283 - BUSINESS ANALYTICS 1-2022/2023  BTMP1023 - PRINCIPLES OF ECONOMICS 1-2022/2023  BTMP2543 - PRINCIPLES OF FINANCE 2-2022/2023  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2022/2023  BTMT3283 - BUSINESS ANALYTICS 1-2023/2024  BTMP2543 - PRINCIPLES OF FINANCE 1-2023/2024  BTMT3263 - BUSINESS FINANCE 2-2023/2024  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2023/2024  BTMT3283 - BUSINESS ANALYTICS 1-2024/2025  BTMP2543 - PRINCIPLES OF FINANCE 1-2024/2025  BTMT3263 - BUSINESS FINANCE 2-2024/2025  BTMP1023 - PRINCIPLES OF ECONOMICS 2-2024/2025  BTMT3263 - BUSINESS FINANCE 2-2024/2025  BTMT3283 - BUSINESS ANALYTICS 1-2025/2026  BTMP2543 - PRINCIPLES OF FINANCE

POSTGRADUATES SESSION COURSE 2023/2024  MTKM5033 - ECONOMICS FOR MANAGERS 2022/2023  PDTM6103 - ENGINEERING ECONOMICS ANALYSIS 2021/2022  MTDS5273 - CUSTOMER AND FINANCIAL ANALYTICS 2021/2022  MTKM5033 - ECONOMICS FOR MANAGERS 2021/2022  PDTM6103 - ENGINEERING ECONOMICS ANALYSIS 2020/2021  MTKM5033 - ECONOMICS FOR MANAGERS 2019/2020  MTKM5033 - ECONOMICS FOR MANAGERS 2018/2019  MTKM5033 - ECONOMICS FOR MANAGERS

LIST OF GRANTS YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE 2024 MODELING OF WAQAF BLOCKCHAIN ECOSYSTEM AMONG PUBLIC UNIVERSITIES IN MALAYSIA GERAN FRGS (NATIONAL) 118,000.00 CO-RESEARCHER 2023 CORRUPTION RISKS IN MANUFACTURING INDUSTRY SECTOR GERAN KHAS (NATIONAL) 48,000.00 CO-RESEARCHER 2022 VIRTUAL COLLABORATIVE LEARNING EFFECTIVENESS IN ACCULTURATING OF ENTREPRENEURSHIP SKILL AMONG TVET STUDENT SHORT TERM (UTEM) 8,000.00 MAIN RESEARCHER 2019 DETERMINANT OF FOREIGN DIRECT INVESTMENT ON TECHNOLOGY TRANSFER AND ECONOMIC GROWTH IN MALAYSIA IN RENEWABLE ENERGY SECTOR GERAN FRGS (NATIONAL) 42,500.00 MAIN RESEARCHER 2019 EXAMINING BLOCKCHAIN TECHNOLOGY ADOPTION AMONG FINTECH SECTOR COMPANIES IN KLANG VALLEY TO PROTECT INFORMATION SECURITY : USING MIXED METHODS SHORT TERM (UTEM) 10,000.00 CO-RESEARCHER 2019 DEVELOPMENT OF NEW ENTERPRISE RISK MANAGEMENT (ERM) FRAMEWORK FOR UNIVERISITI TEKNIKAL MALAYSIA MELAKA (UTEM) SHORT TERM (UTEM) 7,000.00 CO-RESEARCHER 2019 DETERMINANT OF FOREIGN DIRECT INVESTMENT ON TECHNOLOGY TRANSFER AND ECONOMIC GROWTH IN MALAYSIA IN RENEWABLE ENERGY SECTOR GERAN FRGS (NATIONAL) 42,500.00 MAIN RESEARCHER 2018 AN INTERGRATIVE MODEL FOR CREDIT RISK FORECASTING FOR A SUSTAINABLE DEVELOPMENT AMONG COMPANIES SHORT TERM (UTEM) 7,000.00 MAIN RESEARCHER 2011 GREEN MARKETING: CONSUMERS BUYING TREND ON NO PLASTIC BAGS CAMPAIGN AT SHOPPING MALL IN MALACCA TOWN SHORT TERM (UTEM) 8,650.00 CO-RESEARCHER 2010 CONSUMERS ACCEPTANCE TOWARDS GREEN PRODUCT DESIGN IN AUTOMOTIVE INDUSTRIES SHORT TERM (UTEM) 22,400.00 CO-RESEARCHER 2010 MODELLING TECHNOLOGY TRANSFER FROM UNIVERSITY TO SME SHORT TERM (UTEM) 16,000.00 MAIN RESEARCHER

PUBLICATIONS JOURNAL YEAR TITLE NAME OF JOURNAL AUTHORS 2025  THE IMPORTANCE OF FINANCIAL LITERACY TO NON-FINANCE MANAGERS OF HEALTHCARE INSTITUTES IN MALAYSIA  INFORMATION MANAGEMENT AND BUSINESS REVIEW  MOHD HAFIZ BAKAR, SITI NORBAYA YAHAYA 2024  BARRIERS THAT IMPEDE THE IMPLEMENTATION OF CIRCULAR ECONOMY PRACTICES FOR THE AUTOMOTIVE INDUSTRY: THE CONCEPTUAL FRAMEWORK.  INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT & PLANNING  SITI NORBAYA YAHAYA, MOHD HAFIZ BAKAR, MURZIDAH AHMAD MURAD, NUR SHAZIERA AQMA MOHD YUSOF, AZIATUL WAZNAH GHAZALI 2024  EVALUATING STUDENTS ACCEPTANCE OF AI CHATBOT TO ENHANCE VIRTUAL COLLABORATIVE LEARNING IN MALAYSIA  INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT AND PLANNING  SITI NORBAYA YAHAYA., MOHD HAFIZ BAKAR.,JUHAINI JABAR.,MARIAM MIRI ABDULLAH.,YASHVEENI SEGARAN 2024  IDENTIFICATION OF PROBLEMS IN IMPLEMENTING SMART CRITERIA IN LOCAL BUDGETING SYSTEM  COMMUNITY PRACTITIONER  ROSA NIKMATUL FAJRI ,NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA 2024  MEASUREMENT OF SPBE PERFORMANCE IN THE INDONESIAN BUDGETING SYSTEM  COMMUNITY PRACTITIONER  ROSA NIKMATUL FAJRI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA 2024  QUALITATIVE STUDY OF ENTREPRENEURIAL MARKETING AND PERFORMANCE OF VILLAGE-OWNED ENTERPRISES (VOES)IN INDONESIA  JOURNAL TITLE: JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP RESEARCH  MAKMUR, NORHIDAYAH MOHAMAD, SITI NORBAYA BINTI YAHAYA 2023  ABSORPTIVE CAPACITY EFFECTS ON THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT AND ECONOMIC GROWTH IN MALAYSIA  JOURNAL OF OPTIMIZATION IN INUDTSRIAL ENGINEERING  SITI NORBAYA YAHAYA, MOHD HAFIZ BAKAR, NUSAIBAH MANSOR, AMIRUDDIN AHAMAT 2023  EFFECT OF T6 HEAT TREATMENT ON MICROSTRUCTURE AND HARDNESS PROPERTIES OF THIXOFORMED GRAPHENE-REINFORCED A356 COMPOSITES  JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY  N.F.B.W.ANUAR,M.S. SALLEH,M.Z. OMAR,W.F.H.W. ZAMRI,S.H. YAHAYA,A.M. ALI 2023  THE IMPACT OF TQM PRACTICES ON GOVERNMENT AND PRIVATE ORGANIZATIONS PERFORMANCE IN THE UAE THROUGH ORGANIZATIONAL COMMITMENT IN UAE  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES  ALI SAIF ALMANSOURI, SITI NORBAYA YAHAYA, NOR AZAH ABDUL AZIZ, MOHD HAFIZ BAKAR 2022  A REVIEW ON INFORMATION COMMUNICATION TECHNOLOGY ADOPTION IN THE NIGERIAN HEALTHCARE SECTOR  INTERNATIONAL JOURNAL OF ELECTRONIC HEALTHCARE  GYEBO A.V.S., AHAMAT A., YAHAYA S.N. 2022  COST MARGIN ANALYSIS OF CAT MAINTENANCE IN BANTUL REGENCY  INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH AND MANAGEMENT (IJSRM)  ROSA NIKMATUL FAJRI, NOR AZAH ABDUL AZIZ, SITI NORBAYA BINTI YAHAYA 2022  EARLY WARNING SIGNALS ON CREDIT RISK MITIGATION AMONG SMES IN MALAYSIA  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ACCOUNTING, FINANCE AND MANAGEMENT SCIENCE  MOHD HAFIZ BAKAR, HAINNURAQMA RAHIM, SITI NORBAYA YAHAYA 2022  LIQUIDITY FACTORS AND LIQUIDITY RISK MANAGEMENT FOR FINANCIAL PERFORMANCE IMPROVEMENT IN THE UAE ISLAMIC BANKING SYSTEM  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  ABDULLA ATEEQ MOHAMMED ALQEMZI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, SALEH ALI HUSSEINI 2022  THE IMPACT OF LIQUIDITY RISK MANAGEMENT ON FINANCIAL PERFORMANCE THROUGH PROFITABILITY IN THE UAE ISLAMIC BANKS: A REVIEW  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  ABDULLA ATEEQ MOHAMMED ALQEMZI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, SALEH ALI HUSSEINI 2021  FACTORS AFFECTING ADOPTION OF E-WALLET AMONG GEN Y IN PAHANG  JOURNAL OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP  HARTINI AZMAN, CHEONG SHEAU LIH, SITI NORBAYA YAHAYA 2021  THE DETERMINANTS INFLUENCING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MALAYSIA: A CONCEPTUAL FRAMEWORK  ESTUDIOS DE ECONOMIA APLICADA  CHIPFUNDE,D.,YAHAYA,S.N., OTHMAN,N.A. 2020  CONCEPTUALIZATION OF SPIRITUAL INTELLIGENCE QUOTIENT (SQ) IN THE ISLAMIC FINTECH ADOPTION  ISLAMIYYAT-THE INTERNATIONAL JOURNAL OF ISLAMIC STUDIES  NORAFNI RAHIM,MOHAMMED HARIRI BAKRI,SITI NORBAYA YAHAYA 2019  INTERVENTION OF ABSORPTIVE CAPACITY ON THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT AND ECONOMIC GROWTH: A SYSTEMATIC APPROACH  INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE  NUSRA IZZATY BINTI AZIZ, SITI NORBAYA YAHAYA, MOHAMMED HARIRI BAKRI, NUSAIBAH MANSOR 2019  THE EFFECT OF TQM IN BUILDING CUSTOMER LOYALTY IN DIGITAL BANKING: A REVIEW  RELIGACION  AYAD ZUHAIR KHUDHAIR, SALEH ALI HUSSEINI, SOO-FEN FAM, SITI NORBAYA YAHYA, SAYED SAMER ALI AL-SHAM, ABDULLA MOHAMED ALANTALI, SAIF KHALIFA ALDEREI 2019  THE IMPACT OF ECONOMIC RISK FACTORS ON INDUSTRY STOCK RETURNS: AN EMPIRICAL INVESTIGATION IN THE UAE STOCK MARKET  JOURNAL OF ENVIROMENTAL TREATMENT TECHNIQUES  MARYAM ALI RASHED, SITI NORBAYA YAHAYA, NUSAIBAH MANSOR 2019  THE STUDENTSϿ� ACCEPTABILITY MODEL OF THE WEB BASED ACADEMIC INFORMATION SYSTEM (SIAK)  POLITEKNIK & KOLEJ KOMUNITI JOURNAL OF SOCIAL SCIENCE AND HUMANITIE  HAERYIP SIHOMBING; HERLINA; KANNAN RASSIAH; MOHD YUHAZRI YAAKOB; SITI NORBAYA YAHAYA 2018  DETERMINANT OF SUSTAINABILITY CONSUMER PURCHASE DECISION FOR GREEN PRODUCT  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES  SITI NORBAYA YAHAYA, MIRA SHAFIQA SAMSURI, NOR AZAH ABDUL AZIZ 2016  CREDIT RISK MODEL: THE CONCEPTUAL FRAMEWORK OF SME FINANCING  INTERNATIONAL JOURNAL OF RESEARCH AND REVIEWS IN APPLIED SCIENCES  SITI NORBAYA YAHAYA, NUSAIBAH MANSOR, MOHD HAFIZ BAKAR 2016  RISK FACTORS AFFECTING NEW PRODUCT DEVELOPMENT (NPD)PERFORMANCE IN SMALL MEDIUM ENTERPRISES (SMES)  INTERNATIONAL JOURNAL OF RESEARCH AND REVIEWS IN APPLIED SCIENCES  NUSAIBAH MANSOR., SITI NORBAYA YAHAYA.,KAZUHIRO OKAZAKI 2014  CONSUMERS� ACCEPTANCE TOWARDS GREEN TECHNOLOGY IN AUTOMOTIVE INDUSTRIES IN MALACCA, MALAYSIA  INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION  NUSAIBAH MANSOR, SITI NORBAYA YAHAYA, NURUL ZARIRAH NIZAM, YASUO HOSHINO 2014  ECO PRODUCT INNOVATION IN SEARCH OF MEANING: INCREMENTAL AND RADICAL PRACTICE FOR SUSTAINABILITY DEVELOPMENT  ASIAN SOCIAL SCIENCE  RASHID L., YAHYA S., SHAMEE S.A., JABAR J., SEDEK M., HALIM S.

POSTGRADUATE SUPERVISION NO NAME LEVEL OF STUDY ROLE STATUS 1  ALI SAIF MOHAMMED AL SALMEEN ALMANSOURI DOCTORATE MAIN SUPERVISOR GRADUATED   (2025) 2  MARYAM ALI RASHED MOHAMED ALYAMMAHI DOCTORATE MAIN SUPERVISOR GRADUATED   (2024) 3  AHMED RASHED SULTAN FADEL ALKETBI DOCTORATE MAIN SUPERVISOR ACTIVE   4  NUSRA IZZATY BINTI AZIZ DOCTORATE MAIN SUPERVISOR ACTIVE   5  MAITHA MOHAMMED SAEED HASAN ALJNEIBI DOCTORATE MAIN SUPERVISOR ACTIVE   6  NORAFNI @ FARLINA BINTI RAHIM DOCTORATE CO-SUPERVISOR GRADUATED   (2025) 7  TAREQ HUMAID MOHAMMED ALMASKARI DOCTORATE CO-SUPERVISOR GRADUATED   (2025) 8  MAKMUR DOCTORATE CO-SUPERVISOR GRADUATED   (2025) 9  EDI SUSANTO DOCTORATE CO-SUPERVISOR GRADUATED   (2024) 10  SAIF SAEED JUMA SAIF ALBAWARDI DOCTORATE CO-SUPERVISOR GRADUATED   (2024) 11  ROSA NIKMATUL FAJRI DOCTORATE CO-SUPERVISOR GRADUATED   (2024) 12  ABDULLA ATEEQ MOHAMED BANDOOQ ALQEMZI DOCTORATE CO-SUPERVISOR GRADUATED   (2023) 13  SALEH ALI HUSSEINI DOCTORATE CO-SUPERVISOR GRADUATED   (2022) 14  SAEED MOHAMMED RASHED ALSALHADI ALSHEHHI DOCTORATE CO-SUPERVISOR GRADUATED   (2021) 15  NGAU DUO SENG DOCTORATE CO-SUPERVISOR GRADUATED   (2020) 16  GHASSAN SALEM SHANOON SALEM ALHARTHI DOCTORATE CO-SUPERVISOR ACTIVE   17  ABDULLA MARZOUQ NASER MARZOUQ ALHAJERI DOCTORATE CO-SUPERVISOR ACTIVE   18  NORLIDA BINTI ZAKIRAI ZAKARIA DOCTORATE CO-SUPERVISOR ACTIVE   19  NORHANA AINI BINTI SAINI DOCTORATE CO-SUPERVISOR ACTIVE   20  MOHAMAD HAIRUL FAIZAL BIN MOHAMAD ALI DOCTORATE CO-SUPERVISOR ACTIVE   21  NADIA HARNISA BINTI ABDUL RAHMAN DOCTORATE CO-SUPERVISOR ACTIVE   22  NUSRA IZZATY BINTI AZIZ MASTERS MAIN SUPERVISOR GRADUATED   (2022) 23  DOROTHY CHIPFUNDE MASTERS MAIN SUPERVISOR GRADUATED   (2022) 24  KHAMIS SAEED RASHID BALHAY ALNAQBI MASTERS MAIN SUPERVISOR ACTIVE   25  MATHAYEL AWAD ALBRAIK SAEED ALAMERI MASTERS CO-SUPERVISOR GRADUATED   (2024) 26  GYEBO AYEYI VICTORIA SUMBABU MASTERS CO-SUPERVISOR GRADUATED   (2022) 27  LOGI MULAWARMAN MASTERS CO-SUPERVISOR GRADUATED   (2022) 28  NAHYAN MOHAMED KHALIFA MOHAMED ALMHEIRI MASTERS CO-SUPERVISOR ACTIVE   29  INSYIRAH BINTI AMIRUDDIN MASTERS CO-SUPERVISOR ACTIVE

CONSULTANCY YEAR TITLE OF PROJECT AGENCY ROLES LEVEL 2021   MARKET ANALYSIS STUDY AND PROVIDE INFORMED DECISION FOR NEW PROJECT DEVELOPMENT   UTEM HOLDINGS PROPERTY SDN BHD  LEADER  NATIONAL  2022   KAJIAN PENGKORMERSILAN HARTANAH PENDIDIKAN MELALUI PERSPEKTIF PIHAK BERKEPENTINGAN   UTEM HOLDING PROPERTIES SDN BHD  LEADER  NATIONAL  2021   SMART METER CONSUMER BEHAVIOURAL CHANGE STUDY   TENAGA NASIONAL BERHAD (TNB)  MEMBER  NATIONAL  2025   BENGKEL PEMERKASAAN OUTCOME BASED EDUCATION (OBE) 2.0   KOLEJ PERKAPALAN DAN PENERBANGAN   MEMBER  NATIONAL

LIST OF RESEARCH AWARDS YEAR TITLE EXHIBITION LEVEL AWARD 2021   I'M PAY (ISLAMIC PAYMENT GATEWAY)   ITEX , ONLINE  INTERNATIONAL  BRONZE  2021   NEXUS ISLAMIC MARKETPLACE PAYMENT GATEWAY:THE GENESIS   UTEMEX , VIRTUAL  UNIVERSITY  GOLD  2021   INTEGRATING DESIGN THINKING (DT) AND GOOGLE JAMBOARD (GJ) IN TEACHING AND LEARNING (T&L) OF TECHNOPRENEURIAL BUSINESS PLAN (BP)   UTEMEX , ONLINE  UNIVERSITY  BRONZE