UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. SITINOR WARDATULAINA BINTI MOHD YUSOF
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH KANAN - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL wardatulaina@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2021  KEDOKTORAN FALSAFAH (PH.D)  UNIVERSITI TEKNIKAL MALAYSIA MELAKA
2011  SARJANA (MASTERS)  UNIVERSITAT AUTONOMA DE BARCELONA, SPAIN
2005  SARJANA (MASTERS)  UUM
2001  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UUM
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2022/2023  BTMP1043 - PRINCIPLES OF MARKETING
2022/2023  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2022/2023  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2022/2023  BTMT2113 - BRAND MANAGEMENT
2022/2023  BTMU3072 - FINAL YEAR PROJECT 1
2022/2023  BTMU4072 - FINAL YEAR PROJECT I
2022/2023  BTMU4084 - FINAL YEAR PROJECT II
2021/2022  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2021/2022  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2021/2022  BTMT2113 - BRAND MANAGEMENT
2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2020/2021  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2020/2021  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2020/2021  BTMT3333 - HOSPITALITY AND TOURISM MANAGEMENT
2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2019/2020  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2019/2020  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2019/2020  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2019/2020  BTMT3333 - HOSPITALITY AND TOURISM MANAGEMENT
2019/2020  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2018/2019  BTMP2313 - CONSUMER BEHAVIOUR
2018/2019  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2018/2019  BTMT1043 - TECHNOPRENEURIAL MARKETING
2018/2019  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2018/2019  BTMT2113 - BRAND MANAGEMENT
2018/2019  BTMT3333 - HOSPITALITY AND TOURISM MANAGEMENT
2017/2018  BTMP2313 - CONSUMER BEHAVIOUR
2017/2018  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2017/2018  BTMT1043 - TECHNOPRENEURIAL MARKETING
2017/2018  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2017/2018  BTMU1033 - TECHNOPRENEURSHIP
2017/2018  BTMU4084 - FINAL YEAR PROJECT II
2016/2017  BTMP1043 - PRINCIPLES OF MARKETING
2016/2017  BTMP2313 - CONSUMER BEHAVIOUR
2016/2017  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2016/2017  BTMT1043 - TECHNOPRENEURIAL MARKETING
2016/2017  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2016/2017  BTMU1033 - TECHNOPRENEURSHIP
2015/2016  BTMP2313 - CONSUMER BEHAVIOUR
2015/2016  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2015/2016  BTMT1043 - TECHNOPRENEURIAL MARKETING
2015/2016  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2015/2016  BTMU1033 - TECHNOPRENEURSHIP
2014/2015  BTMP1043 - PRINCIPLES OF MARKETING
2014/2015  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2014/2015  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2014/2015  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2013/2014  BTMP1043 - PRINCIPLES OF MARKETING
2013/2014  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY
2013/2014  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2013/2014  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2007/2008  BLHC4042 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
2007/2008  BTMG4012 - PROJECT MANAGEMENT
2007/2008  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2006/2007  BACA4122 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
2006/2007  BTMG4012 - PROJECT MANAGEMENT
 
POSTGRADUATES
SESSION COURSE
2022/2023  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY
2022/2023  MTVT5043 - HIGH TECHNOLOGY MARKETING STRATEGY
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2020 CILI-PADI PICKING MECHANISM USING DELTA CONCEPT ROBOTIC ARM WITH VISION GUIDED TRACKING SYSTEM SHORT TERM (UTEM) 20000 CO-RESEARCHER
2019 GREEN MOTORCYCLE HELMET USING NATURAL MATERIALS WITH ENHANCED SAFETY FEATURES GERAN PRGS (NATIONAL) 128180 CO-RESEARCHER
2018 AUGMENTED REALITY INTERACTIVE TECHNOLOGY ACCEPTANCE IN MALAYSIA: DEVELOPING DIGITAL SOCIETY. SHORT TERM (UTEM) 7000 CO-RESEARCHER
2018 DESIGN AND DEVELOPMENT FOR GEOSPATIAL IMAGES STRATEGY USING ADDITIVE MANUFACTURING APPROACH SHORT TERM (UTEM) 20000 CO-RESEARCHER
2017 DESIGN OF CUSTOMIZED AUTOMOTIVE HAND PHONE HOLDER SHORT TERM (UTEM) 46000 CO-RESEARCHER
2016 ANALISIS KEPENTINGAN PENGHASILAN SET MAINAN KOMERSIL REKAAN TEKNOLOGI KEJURUTERAAN SAINTIS ISLAM ALAT BANTU MENGAJAR (ABM) SEJARAH & TITAS (TAMADUN ISLAM TAMADUN ASIA) SHORT TERM (UTEM) 5000 CO-RESEARCHER
2014 DEVELOPING TOURISM SMES THROUGH EFFECTIVE TOURISM SUPPLY CHAIN MODEL GERAN RAGS (NATIONAL) 40000 MAIN RESEARCHER
2013 DEVELOPING AN SME BUSINESS GROWTH MODEL: EVALUATING GREEN ENTREPRENEURSHIP AS A MODERATOR SHORT TERM (UTEM) 14900 MAIN RESEARCHER
2013 MODELING A DYNAMIC OPERATIONS FRAMEWORK TO REVITALIZE THE SME FOOD MANUFACTURERS FUNDAMENTAL (NATIONAL) 58000 CO-RESEARCHER
2007 EXPLORING THE INTERACTION BETWEEN ENTREPRENEURSHIP AND INNOVATION SHORT TERM (UTEM) 0 MAIN RESEARCHER
2006 STRATEGIC ALLIANCE IN IMPROVING AND DEVELOPING THE PERFORMANCE OF ENTREPRENEURS SHORT TERM (UTEM) 0 CO-RESEARCHER
2006 PROSPECTIVE OF E-MAIL MARKETING TECHNOLOGY:  A SURVEY OF SMALL AND MEDIUM ENTERPRISES (SMES) IN MELAKA SHORT TERM (UTEM) 0 CO-RESEARCHER
2006 CURRENT PERCEPTION ON KNOWLEDGE MANAGEMENT:  A CASE STUDY ON SME LEADERS IN MELAKA SHORT TERM (UTEM) 0 CO-RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2018  ENTREPRENEUR CHARACTERISTICS AND FIRM PERFORMANCE: A STUDY ON MALAYSIAN FOOD MANUFACTURING INDUSTRY SME’S  IOSR JOURNAL OF HUMANITIES AND SOCIAL SCIENCE  NORZALIZAH BAHARI, AHMAD ROZELAN YUNUS, JUHAINI ABDUL JABAR, SITINOR WARDATULAINA MOHD YUSOF
 
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  AZILAH BINTI ISMAIL DOCTORATE CO-SUPERVISOR ACTIVE  
2  ALINA KIRAN DOCTORATE CO-SUPERVISOR ACTIVE  
3  CHOW PUI TENG MASTERS CO-SUPERVISOR ACTIVE  
PROFESSIONAL MEMBERSHIPS / LEARNED SOCIETY

     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

BAHAGIAN PENGURUSAN AKADEMIK, PEJABAT PENDAFTAR

  • UNDERGRADUATES
  • POSTGRADUATES

PUSAT PENGAJIAN SISWAZAH

(PPS)
POSTGRADUATE SUPERVISION

PUSAT PENGAJIAN SISWAZAH

(PPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGKOMERSILAN

(UCC)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

PUSAT JARINGAN INDUSTRI DAN MASYARAKAT

(PJIM)
 
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