NAME DR. SITINOR WARDATULAINA BINTI MOHD YUSOF FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN DESIGNATION PENSYARAH UNIVERSITI CURRENT POSITION KETUA JABATAN - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN EMAIL wardatulaina@utem.edu.my

ACADEMIC QUALIFICATION YEAR QUALIFICATION INSTITUTION 2021  KEDOKTORAN FALSAFAH (PH.D)  UNIVERSITI TEKNIKAL MALAYSIA MELAKA 2011  SARJANA (MASTERS)  UNIVERSITAT AUTONOMA DE BARCELONA, SPAIN 2005  SARJANA (MASTERS)  UUM 2001  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UUM

TEACHING EXPERIENCE UNDERGRADUATES SESSION COURSE 1-2006/2007  BTMG4012 - PROJECT MANAGEMENT 2-2006/2007  BACA4122 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS 1-2007/2008  BTMG4012 - PROJECT MANAGEMENT 1-2007/2008  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION 2-2007/2008  BLHC4042 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS 1-2013/2014  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2013/2014  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 2-2013/2014  BTMP1043 - PRINCIPLES OF MARKETING 2-2013/2014  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT 1-2014/2015  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2014/2015  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2014/2015  BTMP1043 - PRINCIPLES OF MARKETING 2-2014/2015  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 1-2015/2016  BTMP2313 - CONSUMER BEHAVIOUR 1-2015/2016  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2015/2016  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2015/2016  BTMT1043 - TECHNOPRENEURIAL MARKETING 2-2015/2016  BTMU1033 - TECHNOPRENEURSHIP 1-2016/2017  BTMP2313 - CONSUMER BEHAVIOUR 1-2016/2017  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2016/2017  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2016/2017  BTMP1043 - PRINCIPLES OF MARKETING 2-2016/2017  BTMT1043 - TECHNOPRENEURIAL MARKETING 2-2016/2017  BTMU1033 - TECHNOPRENEURSHIP 1-2017/2018  BTMP2313 - CONSUMER BEHAVIOUR 1-2017/2018  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2017/2018  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2017/2018  BTMT1043 - TECHNOPRENEURIAL MARKETING 2-2017/2018  BTMU1033 - TECHNOPRENEURSHIP 2-2017/2018  BTMU4084 - FINAL YEAR PROJECT II 1-2018/2019  BTMP2313 - CONSUMER BEHAVIOUR 1-2018/2019  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2018/2019  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2018/2019  BTMT1043 - TECHNOPRENEURIAL MARKETING 2-2018/2019  BTMT2113 - BRAND MANAGEMENT 2-2018/2019  BTMT3333 - HOSPITALITY AND TOURISM MANAGEMENT 1-2019/2020  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY 1-2019/2020  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2019/2020  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2019/2020  BTMT3333 - HOSPITALITY AND TOURISM MANAGEMENT 2-2019/2020  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 1-2020/2021  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 1-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 2-2020/2021  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 2-2020/2021  BTMT3333 - HOSPITALITY AND TOURISM MANAGEMENT 2-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 1-2021/2022  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 1-2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP 2-2021/2022  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 2-2021/2022  BTMT2113 - BRAND MANAGEMENT 1-2022/2023  BTMP1043 - PRINCIPLES OF MARKETING 1-2022/2023  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 1-2022/2023  BTMU4072 - FINAL YEAR PROJECT I 1-2022/2023  BTMU4084 - FINAL YEAR PROJECT II 2-2022/2023  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 2-2022/2023  BTMT2113 - BRAND MANAGEMENT 2-2022/2023  BTMU3072 - FINAL YEAR PROJECT 1 2-2022/2023  BTMU4072 - FINAL YEAR PROJECT I 1-2023/2024  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT 2-2023/2024  BTMP3363 - PROMOTION AND ADVERTISING TECHNOLOGY 1-2024/2025  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT

POSTGRADUATES SESSION COURSE 2023/2024  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY 2023/2024  PDTM6213 - MARKETING AND TECHNOLOGY 2022/2023  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY 2022/2023  MTVT5043 - HIGH TECHNOLOGY MARKETING STRATEGY

LIST OF GRANTS YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE 2020 CILI-PADI PICKING MECHANISM USING DELTA CONCEPT ROBOTIC ARM WITH VISION GUIDED TRACKING SYSTEM SHORT TERM (UTEM) 20000 CO-RESEARCHER 2019 GREEN MOTORCYCLE HELMET USING NATURAL MATERIALS WITH ENHANCED SAFETY FEATURES GERAN PRGS (NATIONAL) 128180 CO-RESEARCHER 2018 AUGMENTED REALITY INTERACTIVE TECHNOLOGY ACCEPTANCE IN MALAYSIA: DEVELOPING DIGITAL SOCIETY. SHORT TERM (UTEM) 7000 CO-RESEARCHER 2018 DESIGN AND DEVELOPMENT FOR GEOSPATIAL IMAGES STRATEGY USING ADDITIVE MANUFACTURING APPROACH SHORT TERM (UTEM) 20000 CO-RESEARCHER 2017 DESIGN OF CUSTOMIZED AUTOMOTIVE HAND PHONE HOLDER SHORT TERM (UTEM) 46000 CO-RESEARCHER 2016 ANALISIS KEPENTINGAN PENGHASILAN SET MAINAN KOMERSIL REKAAN TEKNOLOGI KEJURUTERAAN SAINTIS ISLAM ALAT BANTU MENGAJAR (ABM) SEJARAH & TITAS (TAMADUN ISLAM TAMADUN ASIA) SHORT TERM (UTEM) 5000 CO-RESEARCHER 2014 DEVELOPING TOURISM SMES THROUGH EFFECTIVE TOURISM SUPPLY CHAIN MODEL GERAN RAGS (NATIONAL) 40000 MAIN RESEARCHER 2013 DEVELOPING AN SME BUSINESS GROWTH MODEL: EVALUATING GREEN ENTREPRENEURSHIP AS A MODERATOR SHORT TERM (UTEM) 14900 MAIN RESEARCHER 2013 MODELING A DYNAMIC OPERATIONS FRAMEWORK TO REVITALIZE THE SME FOOD MANUFACTURERS FUNDAMENTAL (NATIONAL) 58000 CO-RESEARCHER 2007 EXPLORING THE INTERACTION BETWEEN ENTREPRENEURSHIP AND INNOVATION SHORT TERM (UTEM) 0 MAIN RESEARCHER 2006 STRATEGIC ALLIANCE IN IMPROVING AND DEVELOPING THE PERFORMANCE OF ENTREPRENEURS SHORT TERM (UTEM) 0 CO-RESEARCHER 2006 PROSPECTIVE OF E-MAIL MARKETING TECHNOLOGY:  A SURVEY OF SMALL AND MEDIUM ENTERPRISES (SMES) IN MELAKA SHORT TERM (UTEM) 0 CO-RESEARCHER 2006 CURRENT PERCEPTION ON KNOWLEDGE MANAGEMENT:  A CASE STUDY ON SME LEADERS IN MELAKA SHORT TERM (UTEM) 0 CO-RESEARCHER

PUBLICATIONS JOURNAL YEAR TITLE NAME OF JOURNAL AUTHORS 2018  ENTREPRENEUR CHARACTERISTICS AND FIRM PERFORMANCE: A STUDY ON MALAYSIAN FOOD MANUFACTURING INDUSTRY SME’S  IOSR JOURNAL OF HUMANITIES AND SOCIAL SCIENCE  NORZALIZAH BAHARI, AHMAD ROZELAN YUNUS, JUHAINI ABDUL JABAR, SITINOR WARDATULAINA MOHD YUSOF

POSTGRADUATE SUPERVISION NO NAME LEVEL OF STUDY ROLE STATUS 1  AZILAH BINTI ISMAIL DOCTORATE CO-SUPERVISOR ACTIVE   2  ALINA KIRAN DOCTORATE CO-SUPERVISOR ACTIVE   3  AHD M. M. HINNAWI DOCTORATE CO-SUPERVISOR ACTIVE   4  CHOW PUI TENG MASTERS CO-SUPERVISOR ACTIVE

INTELLECTUAL PROPERTIES YEAR INVENTION NAME TYPE ROLE 2019  COMPOSITE MATERIAL BASED WEARABLE DEVICE   PATENT CO-INVENTOR