UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. SITI NORBAYA BINTI YAHAYA
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH KANAN - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL sitinorbaya@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2017  KEDOKTORAN FALSAFAH (PH.D)  AICHI INSTITUTE OF TECHNOLOGY
2009  SARJANA (MASTERS)  UNIVERSITY OF STRATHCLYDE
2006  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UNIVERSITI TEKNOLOGI MARA
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2022/2023  BTMP1023 - PRINCIPLES OF ECONOMICS
2022/2023  BTMP2543 - PRINCIPLES OF FINANCE
2022/2023  BTMT3283 - BUSINESS ANALYTICS
2021/2022  BTMP1023 - PRINCIPLES OF ECONOMICS
2021/2022  BTMT3283 - BUSINESS ANALYTICS
2020/2021  BTMP1023 - PRINCIPLES OF ECONOMICS
2020/2021  BTMT1203 - TECHNOPRENEURSHIP MATHEMATICS
2020/2021  BTMT3283 - BUSINESS ANALYTICS
2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2019/2020  BTMP1013 - BUSINESS MATHEMATICS
2019/2020  BTMP1023 - PRINCIPLES OF ECONOMICS
2019/2020  BTMP2093 - OPERATION MANAGEMENT
2019/2020  BTMP2543 - PRINCIPLES OF FINANCE
2019/2020  BTMP2553 - LEADING TREND IN TECHNOLOGY
2019/2020  BTMT3283 - BUSINESS ANALYTICS
2018/2019  BTMP1023 - PRINCIPLES OF ECONOMICS
2018/2019  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
2018/2019  BTMP1533 - PRINCIPLES OF ACCOUNTING
2018/2019  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL
2018/2019  BTMP3523 - INDUSTRY LEADERSHIP
2018/2019  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
2018/2019  BTMT3283 - BUSINESS ANALYTICS
2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2018/2019  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2017/2018  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
2017/2018  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
2017/2018  BTMU1013 - BUSINESS AND ORGANIZATION MANAGEMENT
2016/2017  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL
2012/2013  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
2012/2013  BTMT1013 - MATHEMATICS FOR MANAGERS
2012/2013  BTMT3143 - NEW CAPITAL AND RISK MANAGEMENT
2011/2012  BTMP1023 - PRINCIPLES OF ECONOMICS
2011/2012  BTMT1013 - MATHEMATICS FOR MANAGERS
2010/2011  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
2010/2011  BTMT1013 - MATHEMATICS FOR MANAGERS
2009/2010  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
 
POSTGRADUATES
SESSION COURSE
2022/2023  PDTM6103 - ENGINEERING ECONOMICS ANALYSIS
2021/2022  MTDS5273 - CUSTOMER AND FINANCIAL ANALYTICS
2021/2022  MTKM5033 - ECONOMICS FOR MANAGERS
2021/2022  PDTM6103 - ENGINEERING ECONOMICS ANALYSIS
2020/2021  MTKM5033 - ECONOMICS FOR MANAGERS
2019/2020  MTKM5033 - ECONOMICS FOR MANAGERS
2018/2019  MTKM5033 - ECONOMICS FOR MANAGERS
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2022 VIRTUAL COLLABORATIVE LEARNING EFFECTIVENESS IN ACCULTURATING OF ENTREPRENEURSHIP SKILL AMONG TVET STUDENT SHORT TERM (UTEM) 8000 MAIN RESEARCHER
2019 DETERMINANT OF FOREIGN DIRECT INVESTMENT ON TECHNOLOGY TRANSFER AND ECONOMIC GROWTH IN MALAYSIA IN RENEWABLE ENERGY SECTOR GERAN FRGS (NATIONAL) 42500 MAIN RESEARCHER
2019 EXAMINING BLOCKCHAIN TECHNOLOGY ADOPTION AMONG FINTECH SECTOR COMPANIES IN KLANG VALLEY TO PROTECT INFORMATION SECURITY : USING MIXED METHODS SHORT TERM (UTEM) 10000 CO-RESEARCHER
2019 DEVELOPMENT OF NEW ENTERPRISE RISK MANAGEMENT (ERM) FRAMEWORK FOR UNIVERISITI TEKNIKAL MALAYSIA MELAKA (UTEM) SHORT TERM (UTEM) 7000 CO-RESEARCHER
2019 DETERMINANT OF FOREIGN DIRECT INVESTMENT ON TECHNOLOGY TRANSFER AND ECONOMIC GROWTH IN MALAYSIA IN RENEWABLE ENERGY SECTOR GERAN FRGS (NATIONAL) 42500 MAIN RESEARCHER
2018 AN INTERGRATIVE MODEL FOR CREDIT RISK FORECASTING FOR A SUSTAINABLE DEVELOPMENT AMONG COMPANIES SHORT TERM (UTEM) 7000 MAIN RESEARCHER
2011 GREEN MARKETING: CONSUMERS BUYING TREND ON NO PLASTIC BAGS CAMPAIGN AT SHOPPING MALL IN MALACCA TOWN SHORT TERM (UTEM) 8650 CO-RESEARCHER
2010 CONSUMERS ACCEPTANCE TOWARDS GREEN PRODUCT DESIGN IN AUTOMOTIVE INDUSTRIES SHORT TERM (UTEM) 22400 CO-RESEARCHER
2010 MODELLING TECHNOLOGY TRANSFER FROM UNIVERSITY TO SME SHORT TERM (UTEM) 16000 MAIN RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2022  COST MARGIN ANALYSIS OF CAT MAINTENANCE IN BANTUL REGENCY  INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH AND MANAGEMENT (IJSRM)  ROSA NIKMATUL FAJRI, NOR AZAH ABDUL AZIZ, SITI NORBAYA BINTI YAHAYA
2022  LIQUIDITY FACTORS AND LIQUIDITY RISK MANAGEMENT FOR FINANCIAL PERFORMANCE IMPROVEMENT IN THE UAE ISLAMIC BANKING SYSTEM  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  ABDULLA ATEEQ MOHAMMED ALQEMZI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, SALEH ALI HUSSEINI
2022  STREET VENDORS INCOME IN MALIOBORO AND SURROUNDING AREAS AFTER RELOCATION  BALTIC JOURNAL OF LAW & POLITICS  ROSA NIKMATUL FAJRI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, MUHAMMAD FAHMI
2022  THE IMPACT OF LIQUIDITY RISK MANAGEMENT ON FINANCIAL PERFORMANCE THROUGH PROFITABILITY IN THE UAE ISLAMIC BANKS: A REVIEW  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  ABDULLA ATEEQ MOHAMMED ALQEMZI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, SALEH ALI HUSSEINI
2021  FACTORS AFFECTING ADOPTION OF E-WALLET AMONG GEN Y IN PAHANG  JOURNAL OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP  HARTINI AZMAN, CHEONG SHEAU LIH, SITI NORBAYA YAHAYA
2021  THE DETERMINANTS INFLUENCING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MALAYSIA: A CONCEPTUAL FRAMEWORK  ESTUDIOS DE ECONOMIA APLICADA  CHIPFUNDE,D.,YAHAYA,S.N., OTHMAN,N.A.
2020  CONCEPTUALIZATION OF SPIRITUAL INTELLIGENCE QUOTIENT (SQ) IN THE ISLAMIC FINTECH ADOPTION  ISLAMIYYAT-THE INTERNATIONAL JOURNAL OF ISLAMIC STUDIES  NORAFNI RAHIM,MOHAMMED HARIRI BAKRI,SITI NORBAYA YAHAYA
2020  RESPONSES OF US INDUSTRIES TO LOCAL ECONOMIC SHOCKS  JOURNAL OF CRITICAL REVIEWS  
2019  INTERVENTION OF ABSORPTIVE CAPACITY ON THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT AND ECONOMIC GROWTH: A SYSTEMATIC APPROACH  INTERNATIONAL JOURNAL OF INNOVATION, CREATIVITY AND CHANGE  NUSRA IZZATY BINTI AZIZ, SITI NORBAYA YAHAYA, MOHAMMED HARIRI BAKRI, NUSAIBAH MANSOR
2019  THE EFFECT OF TQM IN BUILDING CUSTOMER LOYALTY IN DIGITAL BANKING: A REVIEW  RELIGACION  AYAD ZUHAIR KHUDHAIR, SALEH ALI HUSSEINI, SOO-FEN FAM, SITI NORBAYA YAHYA, SAYED SAMER ALI AL-SHAM, ABDULLA MOHAMED ALANTALI, SAIF KHALIFA ALDEREI
2019  THE STUDENTS’ ACCEPTABILITY MODEL OF THE WEB BASED ACADEMIC INFORMATION SYSTEM (SIAK)  POLITEKNIK & KOLEJ KOMUNITI JOURNAL OF SOCIAL SCIENCE AND HUMANITIE  HAERYIP SIHOMBING; HERLINA; KANNAN RASSIAH; MOHD YUHAZRI YAAKOB; SITI NORBAYA YAHAYA
2016  CREDIT RISK MODEL: THE CONCEPTUAL FRAMEWORK OF SME FINANCING  INTERNATIONAL JOURNAL OF RESEARCH AND REVIEWS IN APPLIED SCIENCES  SITI NORBAYA YAHAYA, NUSAIBAH MANSOR, MOHD HAFIZ BAKAR
2016  RISK FACTORS AFFECTING NEW PRODUCT DEVELOPMENT (NPD)PERFORMANCE IN SMALL MEDIUM ENTERPRISES (SMES)  INTERNATIONAL JOURNAL OF RESEARCH AND REVIEWS IN APPLIED SCIENCES  
2014  CONSUMERS’ ACCEPTANCE TOWARDS GREEN TECHNOLOGY IN AUTOMOTIVE INDUSTRIES IN MALACCA, MALAYSIA  INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION  NUSAIBAH MANSOR, SITI NORBAYA YAHAYA, NURUL ZARIRAH NIZAM, YASUO HOSHINO
 
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  SALEH ALI HUSSEINI DOCTORATE CO-SUPERVISOR GRADUATED   (2022)
2  MARYAM ALI RASHED MOHAMED ALYAMMAHI DOCTORATE MAIN SUPERVISOR GRADUATED   (2021)
3  SAEED MOHAMMED RASHED ALSALHADI ALSHEHHI DOCTORATE CO-SUPERVISOR GRADUATED   (2021)
4  NGAU DUO SENG DOCTORATE CO-SUPERVISOR GRADUATED   (2020)
5  TAREQ HUMAID MOHAMMED ALMASKARI DOCTORATE CO-SUPERVISOR ACTIVE  
6  NORLIDA BINTI ZAKIRAI ZAKARIA DOCTORATE CO-SUPERVISOR ACTIVE  
7  SAIF SAEED JUMA SAIF ALBAWARDI DOCTORATE CO-SUPERVISOR ACTIVE  
8  ALI SAIF MOHAMMED AL SALMEEN ALMANSOURI DOCTORATE MAIN SUPERVISOR ACTIVE  
9  ABDULLA MARZOUQ NASER MARZOUQ ALHAJERI DOCTORATE CO-SUPERVISOR ACTIVE  
10  EDI SUSANTO DOCTORATE CO-SUPERVISOR ACTIVE  
11  MAKMUR DOCTORATE CO-SUPERVISOR ACTIVE  
12  ROSA NIKMATUL FAJRI DOCTORATE CO-SUPERVISOR ACTIVE  
13  GHASSAN SALEM SHANOON SALEM ALHARTHI DOCTORATE CO-SUPERVISOR ACTIVE  
14  ABDULLA ATEEQ MOHAMED BANDOOQ ALQEMZI DOCTORATE CO-SUPERVISOR ACTIVE  
15  NORAFNI FARLINA RAHIM DOCTORATE CO-SUPERVISOR ACTIVE  
16  NORHANA AINI BINTI SAINI DOCTORATE CO-SUPERVISOR ACTIVE  
17  MAITHA MOHAMMED SAEED HASAN ALJNEIBI DOCTORATE MAIN SUPERVISOR ACTIVE  
18  NUSRA IZZATY BINTI AZIZ MASTERS MAIN SUPERVISOR GRADUATED   (2022)
19  GYEBO AYEYI VICTORIA SUMBABU MASTERS CO-SUPERVISOR GRADUATED   (2022)
20  LOGI MULAWARMAN MASTERS CO-SUPERVISOR GRADUATED   (2022)
21  DOROTHY CHIPFUNDE MASTERS MAIN SUPERVISOR GRADUATED   (2022)
22  MATHAYEL AWAD ALBRAIK SAEED ALAMERI MASTERS CO-SUPERVISOR ACTIVE  
PROFESSIONAL MEMBERSHIPS / LEARNED SOCIETY

CONSULTANCY
YEAR TITLE OF PROJECT AGENCY ROLES LEVEL
2021   MARKET ANALYSIS STUDY AND PROVIDE INFORMED DECISION FOR NEW PROJECT DEVELOPMENT   UTEM HOLDINGS PROPERTY SDN BHD  LEADER  NATIONAL 
2022   KAJIAN PENGKORMERSILAN HARTANAH PENDIDIKAN MELALUI PERSPEKTIF PIHAK BERKEPENTINGAN   UTEM HOLDING PROPERTIES SDN BHD  LEADER  NATIONAL 
2021   SMART METER CONSUMER BEHAVIOURAL CHANGE STUDY   TENAGA NASIONAL BERHAD (TNB)  MEMBER  NATIONAL 
 
LIST OF RESEARCH AWARDS
YEAR TITLE EXHIBITION LEVEL AWARD
2021   I'M PAY (ISLAMIC PAYMENT GATEWAY)   ITEX , ONLINE  INTERNATIONAL  BRONZE 
2021   NEXUS ISLAMIC MARKETPLACE PAYMENT GATEWAY:THE GENESIS   UTEMEX , VIRTUAL  UNIVERSITY  GOLD 
2021   INTEGRATING DESIGN THINKING (DT) AND GOOGLE JAMBOARD (GJ) IN TEACHING AND LEARNING (T&L) OF TECHNOPRENEURIAL BUSINESS PLAN (BP)   UTEMEX , ONLINE  UNIVERSITY  BRONZE 
     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

BAHAGIAN PENGURUSAN AKADEMIK, PEJABAT PENDAFTAR

  • UNDERGRADUATES
  • POSTGRADUATES

PUSAT PENGAJIAN SISWAZAH

(PPS)
POSTGRADUATE SUPERVISION

PUSAT PENGAJIAN SISWAZAH

(PPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGKOMERSILAN

(UCC)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

PUSAT JARINGAN INDUSTRI DAN MASYARAKAT

(PJIM)
 
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