UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. SITI NORBAYA BINTI YAHAYA
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH KANAN - PEJABAT TIMBALAN NAIB CANSELOR (AKADEMIK & ANTARABANGSA)
EMAIL sitinorbaya@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2017  KEDOKTORAN FALSAFAH (PH.D)  AICHI INSTITUTE OF TECHNOLOGY
2009  SARJANA (MASTERS)  UNIVERSITY OF STRATHCLYDE
2006  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UNIVERSITI TEKNOLOGI MARA
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2-2009/2010  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
1-2010/2011  BTMT1013 - MATHEMATICS FOR MANAGERS
2-2010/2011  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
1-2011/2012-B  BTMP1023 - PRINCIPLES OF ECONOMICS
1-2011/2012-B  BTMT1013 - MATHEMATICS FOR MANAGERS
1-2012/2013-B  BTMT1013 - MATHEMATICS FOR MANAGERS
1-2012/2013-B  BTMT3143 - NEW CAPITAL AND RISK MANAGEMENT
2-2012/2013-B  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
2-2016/2017  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL
1-2017/2018  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
1-2017/2018  BTMU1013 - BUSINESS AND ORGANIZATION MANAGEMENT
2-2017/2018  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
1-2018/2019  BTMP1023 - PRINCIPLES OF ECONOMICS
1-2018/2019  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
1-2018/2019  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2-2018/2019  BTMP1033 - PRINCIPLES OF ACCOUNTING AND FINANCE
2-2018/2019  BTMP1533 - PRINCIPLES OF ACCOUNTING
2-2018/2019  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL
2-2018/2019  BTMP3523 - INDUSTRY LEADERSHIP
2-2018/2019  BTMT3283 - BUSINESS ANALYTICS
2-2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2019/2020  BTMP1023 - PRINCIPLES OF ECONOMICS
1-2019/2020  BTMP2543 - PRINCIPLES OF FINANCE
2-2019/2020  BTMP1013 - BUSINESS MATHEMATICS
2-2019/2020  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2019/2020  BTMP2553 - LEADING TREND IN TECHNOLOGY
2-2019/2020  BTMT3283 - BUSINESS ANALYTICS
1-2020/2021  BTMP1023 - PRINCIPLES OF ECONOMICS
1-2020/2021  BTMT1203 - TECHNOPRENEURSHIP MATHEMATICS
2-2020/2021  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2020/2021  BTMT3283 - BUSINESS ANALYTICS
2-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2021/2022  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2021/2022  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2021/2022  BTMT3283 - BUSINESS ANALYTICS
1-2022/2023  BTMP1023 - PRINCIPLES OF ECONOMICS
1-2022/2023  BTMP2543 - PRINCIPLES OF FINANCE
2-2022/2023  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2022/2023  BTMT3283 - BUSINESS ANALYTICS
1-2023/2024  BTMP2543 - PRINCIPLES OF FINANCE
1-2023/2024  BTMT3263 - BUSINESS FINANCE
2-2023/2024  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2023/2024  BTMT3283 - BUSINESS ANALYTICS
1-2024/2025  BTMP2543 - PRINCIPLES OF FINANCE
1-2024/2025  BTMT3263 - BUSINESS FINANCE
2-2024/2025  BTMP1023 - PRINCIPLES OF ECONOMICS
2-2024/2025  BTMT3263 - BUSINESS FINANCE
2-2024/2025  BTMT3283 - BUSINESS ANALYTICS
1-2025/2026  BTMP2543 - PRINCIPLES OF FINANCE
 
POSTGRADUATES
SESSION COURSE
2023/2024  MTKM5033 - ECONOMICS FOR MANAGERS
2022/2023  PDTM6103 - ENGINEERING ECONOMICS ANALYSIS
2021/2022  MTDS5273 - CUSTOMER AND FINANCIAL ANALYTICS
2021/2022  MTKM5033 - ECONOMICS FOR MANAGERS
2021/2022  PDTM6103 - ENGINEERING ECONOMICS ANALYSIS
2020/2021  MTKM5033 - ECONOMICS FOR MANAGERS
2019/2020  MTKM5033 - ECONOMICS FOR MANAGERS
2018/2019  MTKM5033 - ECONOMICS FOR MANAGERS
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2024 MODELING OF WAQAF BLOCKCHAIN ECOSYSTEM AMONG PUBLIC UNIVERSITIES IN MALAYSIA GERAN FRGS (NATIONAL) 118000 CO-RESEARCHER
2023 CORRUPTION RISKS IN MANUFACTURING INDUSTRY SECTOR GERAN KHAS (NATIONAL) 48000 CO-RESEARCHER
2022 VIRTUAL COLLABORATIVE LEARNING EFFECTIVENESS IN ACCULTURATING OF ENTREPRENEURSHIP SKILL AMONG TVET STUDENT SHORT TERM (UTEM) 8000 MAIN RESEARCHER
2019 DETERMINANT OF FOREIGN DIRECT INVESTMENT ON TECHNOLOGY TRANSFER AND ECONOMIC GROWTH IN MALAYSIA IN RENEWABLE ENERGY SECTOR GERAN FRGS (NATIONAL) 42500 MAIN RESEARCHER
2019 EXAMINING BLOCKCHAIN TECHNOLOGY ADOPTION AMONG FINTECH SECTOR COMPANIES IN KLANG VALLEY TO PROTECT INFORMATION SECURITY : USING MIXED METHODS SHORT TERM (UTEM) 10000 CO-RESEARCHER
2019 DEVELOPMENT OF NEW ENTERPRISE RISK MANAGEMENT (ERM) FRAMEWORK FOR UNIVERISITI TEKNIKAL MALAYSIA MELAKA (UTEM) SHORT TERM (UTEM) 7000 CO-RESEARCHER
2019 DETERMINANT OF FOREIGN DIRECT INVESTMENT ON TECHNOLOGY TRANSFER AND ECONOMIC GROWTH IN MALAYSIA IN RENEWABLE ENERGY SECTOR GERAN FRGS (NATIONAL) 42500 MAIN RESEARCHER
2018 AN INTERGRATIVE MODEL FOR CREDIT RISK FORECASTING FOR A SUSTAINABLE DEVELOPMENT AMONG COMPANIES SHORT TERM (UTEM) 7000 MAIN RESEARCHER
2011 GREEN MARKETING: CONSUMERS BUYING TREND ON NO PLASTIC BAGS CAMPAIGN AT SHOPPING MALL IN MALACCA TOWN SHORT TERM (UTEM) 8650 CO-RESEARCHER
2010 CONSUMERS ACCEPTANCE TOWARDS GREEN PRODUCT DESIGN IN AUTOMOTIVE INDUSTRIES SHORT TERM (UTEM) 22400 CO-RESEARCHER
2010 MODELLING TECHNOLOGY TRANSFER FROM UNIVERSITY TO SME SHORT TERM (UTEM) 16000 MAIN RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2024  BARRIERS THAT IMPEDE THE IMPLEMENTATION OF CIRCULAR ECONOMY PRACTICES FOR THE AUTOMOTIVE INDUSTRY: THE CONCEPTUAL FRAMEWORK.  INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT & PLANNING  SITI NORBAYA YAHAYA, MOHD HAFIZ BAKAR, MURZIDAH AHMAD MURAD, NUR SHAZIERA AQMA MOHD YUSOF, AZIATUL WAZNAH GHAZALI
2024  IDENTIFICATION OF PROBLEMS IN IMPLEMENTING SMART CRITERIA IN LOCAL BUDGETING SYSTEM  COMMUNITY PRACTITIONER  ROSA NIKMATUL FAJRI ,NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA
2024  MEASUREMENT OF SPBE PERFORMANCE IN THE INDONESIAN BUDGETING SYSTEM  COMMUNITY PRACTITIONER  ROSA NIKMATUL FAJRI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA
2024  QUALITATIVE STUDY OF ENTREPRENEURIAL MARKETING AND PERFORMANCE OF VILLAGE-OWNED ENTERPRISES (VOES)IN INDONESIA  JOURNAL TITLE: JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP RESEARCH  MAKMUR, NORHIDAYAH MOHAMAD, SITI NORBAYA BINTI YAHAYA
2023  EFFECT OF T6 HEAT TREATMENT ON MICROSTRUCTURE AND HARDNESS PROPERTIES OF THIXOFORMED GRAPHENE-REINFORCED A356 COMPOSITES  JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY  N.F.B.W.ANUAR,M.S. SALLEH,M.Z. OMAR,W.F.H.W. ZAMRI,S.H. YAHAYA,A.M. ALI
2023  THE IMPACT OF TQM PRACTICES ON GOVERNMENT AND PRIVATE ORGANIZATIONS PERFORMANCE IN THE UAE THROUGH ORGANIZATIONAL COMMITMENT IN UAE  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES  ALI SAIF ALMANSOURI, SITI NORBAYA YAHAYA, NOR AZAH ABDUL AZIZ, MOHD HAFIZ BAKAR
2022  A REVIEW ON INFORMATION COMMUNICATION TECHNOLOGY ADOPTION IN THE NIGERIAN HEALTHCARE SECTOR  INTERNATIONAL JOURNAL OF ELECTRONIC HEALTHCARE  GYEBO A.V.S., AHAMAT A., YAHAYA S.N.
2022  COST MARGIN ANALYSIS OF CAT MAINTENANCE IN BANTUL REGENCY  INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH AND MANAGEMENT (IJSRM)  ROSA NIKMATUL FAJRI, NOR AZAH ABDUL AZIZ, SITI NORBAYA BINTI YAHAYA
2022  LIQUIDITY FACTORS AND LIQUIDITY RISK MANAGEMENT FOR FINANCIAL PERFORMANCE IMPROVEMENT IN THE UAE ISLAMIC BANKING SYSTEM  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  ABDULLA ATEEQ MOHAMMED ALQEMZI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, SALEH ALI HUSSEINI
2022  THE IMPACT OF LIQUIDITY RISK MANAGEMENT ON FINANCIAL PERFORMANCE THROUGH PROFITABILITY IN THE UAE ISLAMIC BANKS: A REVIEW  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  ABDULLA ATEEQ MOHAMMED ALQEMZI, NOR AZAH ABDUL AZIZ, SITI NORBAYA YAHAYA, SALEH ALI HUSSEINI
2021  THE DETERMINANTS INFLUENCING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MALAYSIA: A CONCEPTUAL FRAMEWORK  ESTUDIOS DE ECONOMIA APLICADA  CHIPFUNDE,D.,YAHAYA,S.N., OTHMAN,N.A.
2020  CONCEPTUALIZATION OF SPIRITUAL INTELLIGENCE QUOTIENT (SQ) IN THE ISLAMIC FINTECH ADOPTION  ISLAMIYYAT-THE INTERNATIONAL JOURNAL OF ISLAMIC STUDIES  NORAFNI RAHIM,MOHAMMED HARIRI BAKRI,SITI NORBAYA YAHAYA
2019  THE EFFECT OF TQM IN BUILDING CUSTOMER LOYALTY IN DIGITAL BANKING: A REVIEW  RELIGACION  AYAD ZUHAIR KHUDHAIR, SALEH ALI HUSSEINI, SOO-FEN FAM, SITI NORBAYA YAHYA, SAYED SAMER ALI AL-SHAM, ABDULLA MOHAMED ALANTALI, SAIF KHALIFA ALDEREI
2014  CONSUMERS’ ACCEPTANCE TOWARDS GREEN TECHNOLOGY IN AUTOMOTIVE INDUSTRIES IN MALACCA, MALAYSIA  INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION  NUSAIBAH MANSOR, SITI NORBAYA YAHAYA, NURUL ZARIRAH NIZAM, YASUO HOSHINO
 
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  ALI SAIF MOHAMMED AL SALMEEN ALMANSOURI DOCTORATE MAIN SUPERVISOR GRADUATED   (2025)
2  MARYAM ALI RASHED MOHAMED ALYAMMAHI DOCTORATE MAIN SUPERVISOR GRADUATED   (2024)
3  NUSRA IZZATY BINTI AZIZ DOCTORATE MAIN SUPERVISOR ACTIVE  
4  MAITHA MOHAMMED SAEED HASAN ALJNEIBI DOCTORATE MAIN SUPERVISOR ACTIVE  
5  NORAFNI FARLINA RAHIM DOCTORATE CO-SUPERVISOR GRADUATED   (2025)
6  TAREQ HUMAID MOHAMMED ALMASKARI DOCTORATE CO-SUPERVISOR GRADUATED   (2025)
7  MAKMUR DOCTORATE CO-SUPERVISOR GRADUATED   (2025)
8  EDI SUSANTO DOCTORATE CO-SUPERVISOR GRADUATED   (2024)
9  SAIF SAEED JUMA SAIF ALBAWARDI DOCTORATE CO-SUPERVISOR GRADUATED   (2024)
10  ROSA NIKMATUL FAJRI DOCTORATE CO-SUPERVISOR GRADUATED   (2024)
11  ABDULLA ATEEQ MOHAMED BANDOOQ ALQEMZI DOCTORATE CO-SUPERVISOR GRADUATED   (2023)
12  SALEH ALI HUSSEINI DOCTORATE CO-SUPERVISOR GRADUATED   (2022)
13  SAEED MOHAMMED RASHED ALSALHADI ALSHEHHI DOCTORATE CO-SUPERVISOR GRADUATED   (2021)
14  NGAU DUO SENG DOCTORATE CO-SUPERVISOR GRADUATED   (2020)
15  GHASSAN SALEM SHANOON SALEM ALHARTHI DOCTORATE CO-SUPERVISOR ACTIVE  
16  ABDULLA MARZOUQ NASER MARZOUQ ALHAJERI DOCTORATE CO-SUPERVISOR ACTIVE  
17  NORLIDA BINTI ZAKIRAI ZAKARIA DOCTORATE CO-SUPERVISOR ACTIVE  
18  NORHANA AINI BINTI SAINI DOCTORATE CO-SUPERVISOR ACTIVE  
19  MOHAMAD HAIRUL FAIZAL BIN MOHAMAD ALI DOCTORATE CO-SUPERVISOR ACTIVE  
20  AHMED RASHED SULTAN FADEL ALKETBI DOCTORATE CO-SUPERVISOR ACTIVE  
21  NADIA HARNISA BINTI ABDUL RAHMAN DOCTORATE CO-SUPERVISOR ACTIVE  
22  NUSRA IZZATY BINTI AZIZ MASTERS MAIN SUPERVISOR GRADUATED   (2022)
23  DOROTHY CHIPFUNDE MASTERS MAIN SUPERVISOR GRADUATED   (2022)
24  KHAMIS SAEED RASHID BALHAY ALNAQBI MASTERS MAIN SUPERVISOR ACTIVE  
25  MATHAYEL AWAD ALBRAIK SAEED ALAMERI MASTERS CO-SUPERVISOR GRADUATED   (2024)
26  GYEBO AYEYI VICTORIA SUMBABU MASTERS CO-SUPERVISOR GRADUATED   (2022)
27  LOGI MULAWARMAN MASTERS CO-SUPERVISOR GRADUATED   (2022)
28  NAHYAN MOHAMED KHALIFA MOHAMED ALMHEIRI MASTERS CO-SUPERVISOR ACTIVE  

CONSULTANCY
YEAR TITLE OF PROJECT AGENCY ROLES LEVEL
2021   MARKET ANALYSIS STUDY AND PROVIDE INFORMED DECISION FOR NEW PROJECT DEVELOPMENT   UTEM HOLDINGS PROPERTY SDN BHD  LEADER  NATIONAL 
2022   KAJIAN PENGKORMERSILAN HARTANAH PENDIDIKAN MELALUI PERSPEKTIF PIHAK BERKEPENTINGAN   UTEM HOLDING PROPERTIES SDN BHD  LEADER  NATIONAL 
2021   SMART METER CONSUMER BEHAVIOURAL CHANGE STUDY   TENAGA NASIONAL BERHAD (TNB)  MEMBER  NATIONAL 
 
LIST OF RESEARCH AWARDS
YEAR TITLE EXHIBITION LEVEL AWARD
2021   I'M PAY (ISLAMIC PAYMENT GATEWAY)   ITEX , ONLINE  INTERNATIONAL  BRONZE 
2021   NEXUS ISLAMIC MARKETPLACE PAYMENT GATEWAY:THE GENESIS   UTEMEX , VIRTUAL  UNIVERSITY  GOLD 
2021   INTEGRATING DESIGN THINKING (DT) AND GOOGLE JAMBOARD (GJ) IN TEACHING AND LEARNING (T&L) OF TECHNOPRENEURIAL BUSINESS PLAN (BP)   UTEMEX , ONLINE  UNIVERSITY  BRONZE 
     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

PENTADBIR AKADEMIK FAKULTI
  • UNDERGRADUATES
  • POSTGRADUATES

SEKOLAH PENGAJIAN SISWAZAH

(SPS)
POSTGRADUATE SUPERVISION

SEKOLAH PENGAJIAN SISWAZAH

(SPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGURUSAN KOLABORASI RICE UTeM-MELAKA

(RICE)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

PUSAT PENGURUSAN KOLABORASI RICE UTeM-MELAKA
 
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