UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. NORHIDAYAH BINTI MOHAMAD
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH KANAN - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL norhidayah@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2013  KEDOKTORAN FALSAFAH (PH.D)  AICHI UNIVERSITY
2006  SARJANA (MASTERS)  UTM
2004  SARJANA MUDA (BACHELOR)  UTM
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2-2006/2007  BACA4122 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
1-2007/2008  BACA4122 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
2-2007/2008  BLHC4052 - ENTERPRENEURSHIP TECHNOLOGY
1-2008/2009  BACA4232 - ENGINEERING MANAGEMENT
2-2008/2009  BLHC4052 - ENTERPRENEURSHIP TECHNOLOGY
1-2013/2014  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2014/2015  BTMU1023 - MANAGEMENT OF TECHNOLOGY
2-2014/2015  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2014/2015  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2015/2016  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2015/2016  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2015/2016  BTMT2093 - NETWORK MANAGEMENT AND BUSINESS GROWTH
2-2015/2016  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2015/2016  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2016/2017  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2016/2017  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2016/2017  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2016/2017  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2016/2017  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2017/2018  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2017/2018  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2017/2018  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2017/2018  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2018/2019  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2018/2019  BTMT1253 - TECHNOPRENEURSHIP
2-2018/2019  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2019/2020  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2019/2020  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2019/2020  BTMT1253 - TECHNOPRENEURSHIP
2-2019/2020  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2019/2020  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2020/2021  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2020/2021  BTMT1253 - TECHNOPRENEURSHIP
2-2020/2021  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2021/2022  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2021/2022  BTMT1253 - TECHNOPRENEURSHIP
2-2021/2022  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2022/2023  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2022/2023  BTMT1253 - TECHNOPRENEURSHIP
2-2022/2023  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
2-2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
3-2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2023/2024  BTMU1023 - MANAGEMENT OF TECHNOLOGY
1-2023/2024  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2023/2024  BTMT1043 - TECHNOPRENEURIAL MARKETING
2-2023/2024  BTMT2103 - INTERNATIONAL BUSINESS MANAGEMENT
 
POSTGRADUATES
SESSION COURSE
2023/2024  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2022/2023  MTKM5023 - TECHNOPRENEURSHIP AND INDUSTRIAL LEADERSHIP
2022/2023  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2021/2022  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2020/2021  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2020/2021  PDTM6233 - MANAGING TECH-BASED ORGANISATION
2019/2020  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2018/2019  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2017/2018  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2016/2017  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2015/2016  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2014/2015  MPSW5063 - ENTREPRENEURSHIP
2014/2015  PPSW6063 - ENTREPRENEURSHIP
2013/2014  MTKM5023 - TECHNOPRENEURSHIP AND INDUSTRIAL LEADERSHIP
2013/2014  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2023 DETERMINING FOR OPTIMAL PRICING STRATEGY FOR ELECTRIC OFF-ROAD VEHICLES (E-ORV) UTEM COE (UTEM) 10000 CO-RESEARCHER
2020 THE RELATIONSHIP BETWEEN INTRAPRENEURIAL COMPETENCIES TOWARDS INNOVATIVE WORK BEHAVIOR AMONG CYBERSECURITY EXPERTS IN MALAYSIA HIGH IMPACT (UTEM) 41000 CO-RESEARCHER
2017 A NEW FRAMEWORK ON BUSINESS PLAN SIMULATION FOR EFFECTIVE ENTREPRENEURSHIP LEARNER GERAN FRGS (NATIONAL) 62540 MAIN RESEARCHER
2015 CLEANER PRODUCTION: QUANTITAIVE ANALYSIS FOR REDUCTION OF WATER AND ENERGY CONSUMPTION IN MANUFACTURING INDUSTRY USING HEAT AND WATER PINCH ANALYSIS GERAN RAGS (NATIONAL) 78777 CO-RESEARCHER
2013 GREEN TECHNOLOGY AND BUSINESS PERFORMANCE AMONG MALAYSIA SMES IN MANUFACTURING INDUSTRIES SHORT TERM (UTEM) 8100 MAIN RESEARCHER
2013 DEVELOPING A COMPREHENSIVE FRAMEWORK FOR THE ADOPTION OF TECHNO-RELATIONSHIP INNOVATIONS: AN EMPIRICAL EVIDENCE FROM ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (ECRM) IN MALAYSIAN SMES SHORT TERM (UTEM) 14300 CO-RESEARCHER
2013 DEVELOPING AN ENHANCED ORGANIZATIONAL LEARNING (OL) FRAMEWORK FOR MALAYSIAN AUTOMOTIVE TOOLING INDUSTRY SHORT TERM (UTEM) 15000 CO-RESEARCHER
2007 PROFILING THE APPLICATION OF ADVANCE MANUFACTURING TECHNOLOGY AMONG SELECTED SECTORS OF SME FRGS (NATIONAL) 62000 CO-RESEARCHER
2007 EXPLORING SUCCESSION PLANNING AMONG MALAYSIAN ENTREPRENEUR SHORT TERM (UTEM) 0 MAIN RESEARCHER
2007 MODELLING THE CONTRIBUTION ON R&D AGENCIES TOWARDS THE SUCCESS OF MALAYSIAN BIO TECHNOLOGY MANUFACTURER FRGS (NATIONAL) 80000 MAIN RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2024  THE DIGITALIZATION TECHNOLOGY FOR SUSTAINABLE RURAL ENTREPRENEURSHIP: A STRUCTURED REVIEW  JOURNAL OF ADVANCED RESEARCH IN APPLIED SCIENCES AND ENGINEERING TECHNOLOGY  NORSAMSINAR SAMSUDIN, THURAIYA ZAKARIA, JULIANA OSMAN, MOHAMAD ROHIESZAN RAMDAN, INTAN KHASUMARLINA MOHD KHALID, NORHIDAYAH MOHAMAD, HAFIZUL FAHRI HANAFI, SUTANTO SASTRAREDJA
2023  LEARNING ORIENTATION AS MEDIATOR BETWEEN INTERNATIONAL ENTREPRENEURIAL ORIENTATION AND INTERNATIONAL FIRM PERFORMANCE IN GLOBAL HALAL INDUSTRY  GLOBAL JOURNAL AL-THAQAFAH  MAZIDA BINTI ISMAIL, NORHIDAYAH BINTI MOHAMAD, AMIRUDDIN AHAMAT
2023  MANAGERIAL CAPABILITIES, LEARNING ORIENTATION AND PERFORMANCE OF INTERNATIONAL HALAL INDUSTRY USING UPPER ECHELON THEORY  INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY   MAZIDA ISMAIL, NORHIDAYAH MOHAMAD , AMIRUDDIN AHAMAT
2023  THE EFFECT OF ENTREPRENEURIAL MARKETING ON VILLAGE-OWNED ENTERPRISES PERFORMANCE DISTRIBUTION  JOURNAL OF DISTRIBUTION SCIENCE  MAKMUR, NORHIDAYAH MOHAMAD
2022  RELATED FACTORS IN UNDERGRADUATE STUDENTS' MOTIVATION TOWARDS SOCIAL ENTREPRENEURSHIP IN MALAYSIA  EUROPEAN JOURNAL OF EDUCATIONAL RESEARCH  NORSAMSINAR SAMSUDIN; MOHAMAD ROHIESZAN RAMDAN; AHMAD ZAINAL ABIDIN ABD RAZAK, NORHIDAYAH MOHAMAD, KAMARUL BAHARI YAAKUB, NURUL ASHYKIN ABD AZIZ, MOHD HIZAM HANAFIAH
2022  THE DISTRIBUTION ROLE OF ENTREPRENEURSHIP MINDSET AND TASK TECHNOLOGY FIT: AN EXTENDED MODEL OF THEORY OF PLANNED BEHAVIOR  JOURNAL OF DISTRIBUTION SCIENCE  YOHANA RUSTIANA, OTHMAN BIN MOHD, NORHIDAYAH BINTI MOHAMAD
2021  THE INFLUENCE OF RELATIONAL CAPITAL AND SOCIAL CAPITAL ON THE INFRASTRUCTURE PROJECT PERFORMANCE IN UAE [LA INFLUENCIA DEL CAPITAL RELACIONAL Y EL CAPITAL SOCIAL EN EL RENDIMIENTO DE LOS PROYECTOS DE INFRAESTRUCTURA EN LOS EAU]  ESTUDIOS DE ECONOMIA APLICADA  SULAYEM SALEH MUSALLAM SAEED ALMUHARRAMI, NORHIDAYAH BINTI MOHAMAD
2021  THE RELATIONSHIP BETWEEN EMPLOYER BRANDING AND TALENT MANAGEMENT: A STUDY ON MANUFACTURING SECTOR  ESTUDIOS DE ECONOMIA APLICADA  HEMANANTHINY SELVA RAJA, AMIR ARIS, NORHIDAYAH MOHAMAD
2021  THE RELATIONSHIP BETWEEN MASSIVE ONLINE OPEN COURSES (MOOCS) CONTENT DESIGN AND STUDENTS' PERFORMANCE  INTERNATIONAL JOURNAL OF INTERACTIVE MOBILE TECHNOLOGIES  MOHAMAD, NORHIDAYAH; OTHMAN, AZRINA; TAN SIEW YING; RAJAH, NEEROSHA; SAMSUDIN, NORSAMSINAR
2016  ADOPTION FACTOR OF MOBILE MARKETING: THE CASE OF SMALL MEDIUM ENTERPRISES IN MALAYSIA  INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING  
2015  THE WEBSITE USAGE AMONG PRIVATE SECTOR: A CASE OF MALAYSIAN BUSINESS ORGANIZATION  EUROPEAN JOURNAL OF BUSINESS AND MANAGEMENT  HASLINDA MUSA, NORHIDAYAH MOHAMAD, ISMI RAJIANI NUR SYAKIRAH BINTI HASMAN, FADHLUR RAHIM AZMI
 
CONFERENCE
YEAR TITLE NAME OF CONFERENCE AUTHORS
2013 DESIGN OF STACKED WAFERS AMC AT 920 MHZ FOR METALLIC OBJECT DETECTION IN RFID APPLICATION 2013 IEEE SYMPOSIUM ON WIRELESS AND APPLICATIONS (ISWTA 2013)  
INTERNATIONALIZATION OF HALAL FOOD FROM THE MALAYSIAN SMALL MEDIUM ENTRERPRISES PERSPECTIVES THE 3RD INTERNATIONAL CONFERENCE ON TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP  
FOREIGN DIRECT INVESTMENT AND PERFORMANCE OF JAPANESE SUBSIDIARIES IN MALAYSIA THE 8TH MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING & TECHNOLOGY (MUCET 2014)  
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  MAZIDA BINTI ISMAIL DOCTORATE MAIN SUPERVISOR GRADUATED   (2023)
2  MOHD GUZAIRY BIN ABD GHANI DOCTORATE MAIN SUPERVISOR GRADUATED   (2022)
3  SULAYEM SALEH MUSALLAM SAEED ALMUHARRAMI DOCTORATE MAIN SUPERVISOR GRADUATED   (2022)
4  MAKMUR DOCTORATE MAIN SUPERVISOR ACTIVE  
5  MOHAMMAD SYAH`IZZAT BIN MD TAIB DOCTORATE MAIN SUPERVISOR ACTIVE  
6  FIRMANSYAH APRYADHI RUSMAN DOCTORATE MAIN SUPERVISOR ACTIVE  
7  RUSTIANA DOCTORATE CO-SUPERVISOR GRADUATED   (2024)
8  NUR SHAFIZAH BINTI SHAHIDAN DOCTORATE CO-SUPERVISOR GRADUATED   (2023)
9  MOHAMMED SULTAN MOHAMMED BINOMAIR AL ALI DOCTORATE CO-SUPERVISOR GRADUATED   (2021)
10  HASIN FARZANA DOCTORATE CO-SUPERVISOR ACTIVE  
11  BADR EISA BADR ALI ALHAMMADI DOCTORATE CO-SUPERVISOR ACTIVE  
12  ALI ABDULLA ALI ALI ALEID DOCTORATE CO-SUPERVISOR ACTIVE  
13  OPEYEMI OLAJIDE ADEBIYI MASTERS MAIN SUPERVISOR GRADUATED   (2021)
14  HEMANANTHINY A/P SELVA RAJA MASTERS CO-SUPERVISOR GRADUATED   (2023)
15  ELLY JULIEANATASHA BINTI JUMAAT* MASTERS CO-SUPERVISOR ACTIVE  

CONSULTANCY
YEAR TITLE OF PROJECT AGENCY ROLES LEVEL
2021   PLATFORM DEVELOPMENT FOR ONLINE TRAINING COURSE UNDER MALAYSIA GREEN TECHNOLOGY AND CLIMATE (MGTC) CHANGE CENTRE   MALAYSIAN GREEN TECHNOLOGY AND CLIMATE CHANGE CENTRE  MEMBER  NATIONAL 
2022   KURSUS JANGKAMASA PENDEK E-DAGANG   MISDEC  LEADER  NATIONAL 
     
 
KATEGORI MAKLUMAT
PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

PENTADBIR AKADEMIK FAKULTI

  • UNDERGRADUATES
  • POSTGRADUATES

SEKOLAH PENGAJIAN SISWAZAH

(SPS)

POSTGRADUATE SUPERVISION

SEKOLAH PENGAJIAN SISWAZAH

(SPS)

FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)

LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGURUSAN KOLABORASI UTeM

(RICE)

INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

UTeM HOLDING SDN.BHD

 
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