UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. MURZIDAH BINTI AHMAD MURAD
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH KANAN - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL murzidah@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2017  KEDOKTORAN FALSAFAH (PH.D)  RMIT UNIVERSITY
2006  SARJANA (MASTERS)  UUM
2004  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UUM
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2-2006/2007  DTMG3012 - ENTREPRENEURSHIP TECHNOLOGY
1-2007/2008  BTMG4012 - PROJECT MANAGEMENT
1-2007/2008  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2-2007/2008  DLHC3042 - TECHNOPRENEURSHIP
1-2012/2013-B  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2013/2014  BTMP2213 - PROJECT MANAGEMENT
2-2013/2014  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2013/2014  DTMG3012 - ENTREPRENEURSHIP TECHNOLOGY
1-2014/2015  BTMP2093 - OPERATION MANAGEMENT
1-2014/2015  BTMP2213 - PROJECT MANAGEMENT
2-2014/2015  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2014/2015  DTMG3012 - ENTREPRENEURSHIP TECHNOLOGY
1-2015/2016  BTMP2093 - OPERATION MANAGEMENT
2-2015/2016  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2015/2016  BTMP2343 - SUPPLY CHAIN MANAGEMENT
1-2016/2017  BTMP2093 - OPERATION MANAGEMENT
1-2016/2017  BTMU4072 - FINAL YEAR PROJECT I
1-2016/2017  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2016/2017  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2016/2017  BTMU1033 - TECHNOPRENEURSHIP
2-2016/2017  BTMU4084 - FINAL YEAR PROJECT II
1-2017/2018  BTMP2093 - OPERATION MANAGEMENT
1-2017/2018  BTMP3283 - TECHNOLOGY TRANSFER
1-2017/2018  BTMU4072 - FINAL YEAR PROJECT I
1-2017/2018  BTMU4084 - FINAL YEAR PROJECT II
2-2017/2018  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2017/2018  BTMU4072 - FINAL YEAR PROJECT I
2-2017/2018  BTMU4084 - FINAL YEAR PROJECT II
1-2018/2019  BTMP2093 - OPERATION MANAGEMENT
1-2018/2019  BTMP3283 - TECHNOLOGY TRANSFER
2-2018/2019  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
1-2019/2020  BTMU2103 - OPERATIONS MANAGEMENT
2-2019/2020  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
1-2020/2021  BTMU2103 - OPERATIONS MANAGEMENT
2-2020/2021  BTMP3243 - INNOVATION STRATEGIC MANAGEMENT
2-2020/2021  BTMS2043 - INVENTORY MANAGEMENT
2-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2021/2022  BTMT3153 - NEW PRODUCT DEVELOPMENT AND COMMERCIALIZATION
1-2021/2022  BTMU2103 - OPERATIONS MANAGEMENT
1-2021/2022  BTMU4084 - FINAL YEAR PROJECT II
2-2021/2022  BTMP3243 - INNOVATION STRATEGIC MANAGEMENT
2-2021/2022  BTMT3123 - BUSINESS RESEARCH METHODOLOGY
1-2022/2023  BTMU2103 - OPERATIONS MANAGEMENT
1-2022/2023  BTMU4084 - FINAL YEAR PROJECT II
2-2022/2023  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2022/2023  BTMU3072 - FINAL YEAR PROJECT 1
2-2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2023/2024  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
1-2023/2024  BTMU2103 - OPERATIONS MANAGEMENT
2-2023/2024  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
2-2023/2024  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2024/2025  BTMP2243 - STRATEGIC INNOVATION MANAGEMENT
1-2024/2025  BTMU2103 - OPERATIONS MANAGEMENT
1-2024/2025  BTMU2103A - OPERATIONS MANAGEMENT
 
POSTGRADUATES
SESSION COURSE
2023/2024  MTKM5063 - TECHNOLOGY AND OPERATION MANAGEMENT
2023/2024  MTVT5033 - STRATEGIC INNOVATION MANAGEMENT
2022/2023  MTKM5063 - TECHNOLOGY AND OPERATION MANAGEMENT
2022/2023  MTKT5323 - MANAGING INNOVATION AND TECHNOLOGICAL CHANGE
2022/2023  MTVT5033 - STRATEGIC INNOVATION MANAGEMENT
2021/2022  MPSW5014 - RESEARCH METHODOLOGY
2021/2022  MTKM5063 - TECHNOLOGY AND OPERATION MANAGEMENT
2021/2022  MTKM5889 - RESEARCH PROJECT
2021/2022  MTKT5323 - MANAGING INNOVATION AND TECHNOLOGICAL CHANGE
2021/2022  MTVT5033 - STRATEGIC INNOVATION MANAGEMENT
2021/2022  MTVT5119 - RESEARCH PROJECT
2020/2021  MTKA5223 - SUPPLY CHAIN MANAGEMENT
2020/2021  MTKM5063 - TECHNOLOGY AND OPERATION MANAGEMENT
2020/2021  MTKM5889 - RESEARCH PROJECT
2020/2021  MTVT5033 - STRATEGIC INNOVATION MANAGEMENT
2020/2021  MTVT5119 - RESEARCH PROJECT
2019/2020  MTKA5223 - SUPPLY CHAIN MANAGEMENT
2019/2020  MTVT5033 - STRATEGIC INNOVATION MANAGEMENT
2018/2019  MTKA5223 - SUPPLY CHAIN MANAGEMENT
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2023 TRANSFORMASI PERNIAGAAN DIGITAL ISU DAN CABARAN GERAN PENERBITAN BUKU ILMIAH (UTEM) 3000 MAIN RESEARCHER
2023 DATA MASTERY TO UNLOCK BUSINESS SUCCESS WITH SPSS GERAN PENERBITAN BUKU ILMIAH (UTEM) 3000 CO-RESEARCHER
2020 ANTECEDENTS AND SUCCESSUL TECHNOPRENEURIAL FACTORS IN HIGH TECHNOLOGY BASED CONSTRUCTION INDUSTRY: DEVELOPING A TECHNO-SME MODEL GERAN INDUSTRI (INDUSTRY/PRIVATE) 20000 CO-RESEARCHER
2020 ENGAGING UNIVERSITY COMMUNITY ON GREEN ACTIVITIES TOWARDS REDUCING GREEN-HOUSE GAS EMISSION (GHG) SHORT TERM (UTEM) 7000 CO-RESEARCHER
2020 MALAYSIAN ACCEPTANCE ON AUTONOMOUS VEHICLE SAFETY SYSTEM IN RELATION TO PURCHASE INTENTION: A STRUCTURAL EQUATION MODELING APPROACH SHORT TERM (UTEM) 7000 CO-RESEARCHER
2020 PREDICTING ADOPTION OF INTERNET OF THINGS (IOT) BASED FERTIGATION SYSTEM FOR CHILI CULTIVATION: INTEGRATING INNOVATION CHARACTERISTICS TO THE TECHNOLOGY ACCEPTANCE MODEL SHORT TERM (UTEM) 7000 CO-RESEARCHER
2018 AUGMENTED REALITY INTERACTIVE TECHNOLOGY ACCEPTANCE IN MALAYSIA: DEVELOPING DIGITAL SOCIETY. SHORT TERM (UTEM) 7000 MAIN RESEARCHER
2017 DESIGN OF CUSTOMIZED AUTOMOTIVE HAND PHONE HOLDER SHORT TERM (UTEM) 46000 CO-RESEARCHER
2014 DEVELOPING TOURISM SMES THROUGH EFFECTIVE TOURISM SUPPLY CHAIN MODEL GERAN RAGS (NATIONAL) 40000 CO-RESEARCHER
2013 MODELING A DYNAMIC OPERATIONS FRAMEWORK TO REVITALIZE THE SME FOOD MANUFACTURERS FUNDAMENTAL (NATIONAL) 58000 CO-RESEARCHER
2013 DEVELOPING AN SME BUSINESS GROWTH MODEL: EVALUATING GREEN ENTREPRENEURSHIP AS A MODERATOR SHORT TERM (UTEM) 14900 CO-RESEARCHER
2013 DEVELOPING A MODEL TO ENHANCE RADICAL INNOVATION RESEARCH OUTPUTS THROUGH CASE STUDY ANALYSIS OF HIGHER EDUCATION INSTITUTIONS. SHORT TERM (UTEM) 11500 CO-RESEARCHER
2013 A CRITICAL ANALYSIS OF FACTORS TO ENHANCE TECHNOLOGY-DECISION PROCESS BY MALAYSIAN MANUFACTURING INDUSTRY SHORT TERM (UTEM) 11500 MAIN RESEARCHER
2011 MALAYSIAN MANUFACTURERS TOWARDS ACHIEVING MALAYSIA’S NEW ECONOMIC MODEL GERAN FRGS (NATIONAL) 35000 CO-RESEARCHER
2007 PROFILING THE CHARACTERISTICS OF SUCCESSFUL BUSINESS PROPOSAL:  THE VIEW OF BANKING INSTITUTIONS AND DEVELOPMENT FINANCIAL INSTITUTIONS SHORT TERM (UTEM) 0 MAIN RESEARCHER
2007 MANAGING TECHNOLOGY DIFFUSION PROCESS BEHAVIOR FRGS (NATIONAL) 80000 MAIN RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2021  THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ONLINE ADVERTISEMENT TOWARDS CONSUMER PURCHASE INTENTION  REVISTA GEINTEC  ATIRAH SUFIAN, MULIATI SEDEK, HUA TING LIM, MURZIDAH AHMAD MURAD, JUHAINI JABAR, ADEEL KHALID
2020  DIGITAL MARKETING IN ONLINE BUSINESS  EUROPEAN JOURNAL OF MOLECULAR AND CLINICAL MEDICINE  ATIRAH SUFIAN, CHIN SEE MIN, MURZIDAH AHMAD MURAD AND NOR AZAH ABDUL AZIZ
 
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  MOHAMMED YOUSEF ALI AL SAGHEER AL SHEHHI DOCTORATE MAIN SUPERVISOR ACTIVE  
2  SHAFI MARZOUQ NASER MARZOUQ ALHAJERI DOCTORATE MAIN SUPERVISOR ACTIVE  
3  ABDULHADI ABDULLA ABDULRAHMAN YOUSUF ALHAMMADI DOCTORATE CO-SUPERVISOR GRADUATED   (2023)
4  MOHAMED FUAD MOHAMED HASSAN ABDULLA DOCTORATE CO-SUPERVISOR GRADUATED   (2023)
5  AHMED KAMAL IBRAHEM ELGHRORY DOCTORATE CO-SUPERVISOR GRADUATED   (2022)
6  MOHAMMED ALI NASSER ALI ALEISSAEE DOCTORATE CO-SUPERVISOR GRADUATED   (2022)
7  TALAL MOHAMMED AHMED BIN NASER ALTENEIJI DOCTORATE CO-SUPERVISOR ACTIVE  
8  YASSER NASER ALI NASER ALHOSANI DOCTORATE CO-SUPERVISOR ACTIVE  
9  SAEED KHALFAN SAEED RASHED ALNUAIMI MASTERS MAIN SUPERVISOR GRADUATED   (2023)
10  ARIF FARAJ AWADH ABDULLA ALSEIARI MASTERS MAIN SUPERVISOR GRADUATED   (2022)
11  NORNAZIRAH BINTI NAZIR ALI MASTERS MAIN SUPERVISOR GRADUATED   (2022)
12  OPEYEMI OLAJIDE ADEBIYI MASTERS CO-SUPERVISOR GRADUATED   (2021)
13  MOHAMAD AIDIL BIN HASIM MASTERS CO-SUPERVISOR GRADUATED   (2020)
14  HAFINI SUHANA BINTI ITHNIN MASTERS CO-SUPERVISOR GRADUATED   (2018)
15  NAJATUL HAYA BINTI PAIRAN MASTERS CO-SUPERVISOR GRADUATED   (2018)

CONSULTANCY
YEAR TITLE OF PROJECT AGENCY ROLES LEVEL
2021   MARKET NEEDS ANALYSIS FOR NNSB PROPOSED PROJECT   NERACA NIAGA SDN BHD  MEMBER  NATIONAL 
2021   MARKET ANALYSIS STUDY AND PROVIDE INFORMED DECISION FOR NEW PROJECT DEVELOPMENT   UTEM HOLDINGS PROPERTY SDN BHD  MEMBER  NATIONAL 
2022   KAJIAN PENGKORMERSILAN HARTANAH PENDIDIKAN MELALUI PERSPEKTIF PIHAK BERKEPENTINGAN   UTEM HOLDING PROPERTIES SDN BHD  MEMBER  NATIONAL 
2021   SMART METER CONSUMER BEHAVIOURAL CHANGE STUDY   TENAGA NASIONAL BERHAD (TNB)  MEMBER  NATIONAL 
INTELLECTUAL PROPERTIES
YEAR INVENTION NAME
TYPE
ROLE
2019  LET"S BECOME MUADAPRENEUR: PERSONALITY TRAITS, EXPLORE-INNOVATE-MODULE-SELL, BUSINESS MODEL CANVAS AND PITCH CANVAS MODULE FOR TRAINING OF TRAINER   COPYRIGHT CO-INVENTOR
     
 
KATEGORI MAKLUMAT
PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

PENTADBIR AKADEMIK FAKULTI

  • UNDERGRADUATES
  • POSTGRADUATES

SEKOLAH PENGAJIAN SISWAZAH

(SPS)

POSTGRADUATE SUPERVISION

SEKOLAH PENGAJIAN SISWAZAH

(SPS)

FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)

LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGURUSAN KOLABORASI UTeM

(RICE)

INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

UTeM HOLDING SDN.BHD

 
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