UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. ISMA ADDI BIN JUMBRI
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENGARAH - PEJABAT TIMBALAN NAIB CANSELOR (HAL EHWAL PELAJAR & ALUMNI)
EMAIL isma@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2020  KEDOKTORAN FALSAFAH (PH.D)  TOHOKU UNIVERSITY
2006  SARJANA (MASTERS)  UNIVERSITI KEBANGSAAN MALAYSIA
2002  SARJANA MUDA (BACHELOR)  UNIVERSITI TEKNOLOGI MARA (UITM)
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
1-2010/2011  BTMP2083 - MANAGEMENT OF INFORMATION SYSTEMS
1-2010/2011  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2-2010/2011  BACA4122 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
2-2010/2011  BLHC4052 - ENTERPRENEURSHIP TECHNOLOGY
2-2010/2011  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
1-2011/2012-B  BLHC4052 - ENTERPRENEURSHIP TECHNOLOGY
1-2011/2012-B  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
1-2011/2012-B  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2-2011/2012-B  BLHC4042 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
2-2011/2012-B  BTMT2113 - BRAND MANAGEMENT
2-2011/2012-B  BTMU3056 - INDUSTRIAL TRAINING
2-2011/2012-B  BTMU3066 - INDUSTRIAL TRAINING REPORT
1-2012/2013-B  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
1-2012/2013-B  BTMT4193 - TECHNOPRENEURSHIP DEVELOPMENT SEMINAR
1-2012/2013-B  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2012/2013-B  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2-2012/2013-B  BTMU3056 - INDUSTRIAL TRAINING
2-2012/2013-B  BTMU3066 - INDUSTRIAL TRAINING REPORT
1-2013/2014  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
1-2013/2014  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2013/2014  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2-2013/2014  BTMT2083 - FRANCHISE AND RETAIL MANAGEMENT
2-2013/2014  BTMU3056 - INDUSTRIAL TRAINING
2-2013/2014  BTMU3066 - INDUSTRIAL TRAINING REPORT
2-2013/2014  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2017/2018  BTMG4022 - ENGINEERING MANAGEMENT
2-2017/2018  BTMP4383 - HIGH TECHNOLOGY MARKETING STRATEGY
1-2018/2019  BTMP2313 - CONSUMER BEHAVIOUR
1-2018/2019  BTMP4383 - HIGH TECHNOLOGY MARKETING STRATEGY
1-2018/2019  BTMT3273 - DIGITAL ENTREPRENEURSHIP
2-2018/2019  BTMP3383 - HIGH TECHNOLOGY MARKETING STRATEGY
2-2018/2019  BTMT3273 - DIGITAL ENTREPRENEURSHIP
2-2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2019/2020  BTMP1023 - PRINCIPLES OF ECONOMICS
1-2019/2020  BTMP4383 - HIGH TECHNOLOGY MARKETING STRATEGY
2-2019/2020  BTMP2313 - CONSUMER BEHAVIOUR
2-2019/2020  BTMP3383 - HIGH TECHNOLOGY MARKETING STRATEGY
2-2019/2020  BTMT1043 - TECHNOPRENEURIAL MARKETING
1-2020/2021  BTMP4383 - HIGH TECHNOLOGY MARKETING STRATEGY
1-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2020/2021  BTMP3383 - HIGH TECHNOLOGY MARKETING STRATEGY
2-2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2021/2022  BTMP1043 - PRINCIPLES OF MARKETING
1-2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2021/2022  BTMP1043 - PRINCIPLES OF MARKETING
2-2021/2022  BTMT1253 - TECHNOPRENEURSHIP
1-2022/2023  BTMP1043 - PRINCIPLES OF MARKETING
1-2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2022/2023  BTMP1043 - PRINCIPLES OF MARKETING
1-2023/2024  BTMP1043 - PRINCIPLES OF MARKETING
2-2023/2024  BTMP1043 - PRINCIPLES OF MARKETING
 
POSTGRADUATES
SESSION COURSE
2023/2024  MTVT5043 - HIGH TECHNOLOGY MARKETING STRATEGY
2023/2024  PDTM6213 - MARKETING AND TECHNOLOGY
2022/2023  MTKM5083 - STRATEGIC TECHNOLOGY MANAGEMENT
2021/2022  MTKM5013 - GLOBAL MANAGEMENT AND ORGANIZATIONAL BEHAVIOR
2021/2022  MTKM5073 - MANAGING HUMAN SIDE OF TECHNOLOGY
2020/2021  MTKM5013 - GLOBAL MANAGEMENT AND ORGANIZATIONAL BEHAVIOR
2020/2021  MTKM5073 - MANAGING HUMAN SIDE OF TECHNOLOGY
2020/2021  PDTM6203 - MANAGING AND LEADING TECHNICAL PEOPLE
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2023 TECHNOLOGY TRANSFER OF ELECTRIC OFF-ROAD VEHICLES (E-ORV): A FEASIBILITY STUDY FOR AGRICULTURAL ADOPTION UTEM COE (UTEM) 0 CO-RESEARCHER
2023 BANALEAF PACKAGING GERAN PJP PROTOTAIP (PEMBANGUNAN PRODUK) (COMMERCIALIZATION) 20000 CO-RESEARCHER
2022 MARKET FEASIBILITY STUDY FOR PROPOSED BUSINESS AND FRANCHISE PROJECT IN UTEM TOPDOWN (UTEM) 13875 CO-RESEARCHER
2021 MODELLING GERONTECHNOLOGY ADOPTION AMONG ELDERLY WITHIN THE FRAMEWORK OF SOCIETY 5.0 IN MALAYSIA GERAN FRGS (NATIONAL) 66500 MAIN RESEARCHER
2020 CONTACTLESS BODY SIZE MEASUREMENT SYSTEM GERAN PJP PROTOTAIP (PEMBANGUNAN PRODUK) (COMMERCIALIZATION) 20000 CO-RESEARCHER
2020 PREDICTING ADOPTION OF INTERNET OF THINGS (IOT) BASED FERTIGATION SYSTEM FOR CHILI CULTIVATION: INTEGRATING INNOVATION CHARACTERISTICS TO THE TECHNOLOGY ACCEPTANCE MODEL SHORT TERM (UTEM) 7000 MAIN RESEARCHER
2012 RISK MANAGEMENT IN NEW PRODUCT DEVELOPMENT (NPD) USING ARTIFICIAL INTELLIGENT GERAN RAGS (NATIONAL) 0 MAIN RESEARCHER
2011 FAKTOR KETIDAKUPAYAAN PRESTASI AKADEMIK: KAJIAN KES PELAJAR UTEM SHORT TERM (UTEM) 8500 CO-RESEARCHER
2011 THE COMPLEXITY OF CONSTRUCTION SUPPLY CHAIN AND ITS INFLUENCE ON SAFETY MANAGEMENT SYSTEMS IMPLEMENTATION SHORT TERM (UTEM) 31200 CO-RESEARCHER
2011 THE COMPLEXITY OF CONSTRUCTION SUPPLY CHAIN AND ITS INFLUENCE ON SAFETY MANAGEMENT SYSTEMS IMPLEMENTATION SHORT TERM (UTEM) 31200 CO-RESEARCHER
2011 ORGANIZATIONAL COMMITMENT : LOYALTY AND NEGLECT MODEL OF EMPLOYEES RESPONSE TO ORGANIZATIONAL CULTURES SHORT TERM (UTEM) 13400 CO-RESEARCHER
2011 IDENTIFYING THE KEY SUCCESS FACTORS OF TECHNOLOGY FRANCHISING IN MALAYSIA SHORT TERM (UTEM) 9700 MAIN RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2023  PENERIMAAN E-DAGANG DALAM KALANGAN USAHAWAN ASNAF DI MELAKA (ACCEPTANCE OF E-COMMERCE AMONG ASNAF ENTREPRENEURS IN MELAKA, MALAYSIA  GLOBAL JOURNAL AL-THAQAFAH  ISMA ADDI JUMBRI; SABRI MOHAMAD SHARIF; ZAIDI OMAR; MULYANI KARMAGATRI
2023  UNCOVERING USER PERCEPTIONS TOWARD DIGITAL BANKS IN INDONESIA: A NAIVE BAYES SENTIMENT ANALYSIS OF TWITTER DATA  JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY  KARMAGATRI M., AZIZ C.F.A., ASIH W.R.P., JUMRI I.A.
2022  MODELLING GERONTECHNOLOGY ADOPTION WITHIN THE FRAMEWORK OF SOCIETY 5.0 IN MALAYSIA  INTERNATIONAL JOURNAL FOR STUDIES ON CHILDREN, WOMEN, ELDERLY AND DISABLED  ISMA ADDI JUMBRI, NURIN ARIS, MOHAMMED HARIRI BAKRI
2021  FACTORS AFFECTING ONLINE PURCHASING BEHAVIOUR AMONG GENERATION Y IN MELAKA  JOURNAL OF HUMAN CAPITAL DEVELOPMENT  ISMA ADDI JUMBRI, NOOR AZURA RONI, MOHAMAD ZAHIR ZAINUDIN, MUHAMMAD ZAKI HAJI ZAINI
2020  INCLUSIVE WEALTH WITH TOTAL FACTOR PRODUCTIVITY: GLOBAL SUSTAINABILITY MEASUREMENT  GLOBAL SUSTAINABILITY  ISMA ADDI JUMBRI, SHUNSUKE MANAGI
2020  MICROCREDIT, TECHNOLOGY ADOPTION AND ECONOMIC DEVELOPMENT OF RURAL HOUSEHOLD  INTERNATIONAL JOURNAL OF HUMAN AND TECHNOLOGY INTERACTION  ISMA ADDI JUMBRI, NABILAH NAJAH MOHAMAD NASIR, SABRI MOHAMAD SHARIF, MOHAMAD ZAHIR ZAINUDIN, ALBERT FEISAL@MUHD FEISAL ISMAIL
2018  PERSEPSI PENERIMA SKIM BANTUAN TERHADAP PERANAN AGENSI KEBAJIKAN DI MALAYSIA (PERCEPTION OF AID SCHEME RECIPIENTS TOWARDS THE ROLES OF WELFARE AGENCY IN MALAYSIA)  JOURNAL OF HUMAN CAPITAL DEVELOPMENT  MOHAMAD ZAHIR ZAINUDIN, ISMA ADDI JUMBRI
 
CONFERENCE
YEAR TITLE NAME OF CONFERENCE AUTHORS
2021 MODELLING GERONTECHNOLOGY ADOPTION AMONG ELDERLY WITHIN THE FRAMEWORK OF SOCIETY 5.0 IN MALAYSIA PERSIDANGAN KEPENDUDUKAN KEBANGSAAN 2021  ISMA ADDI JUMBRI, MOHAMMED HARIRI BAKRI
BOOK, BOOK CHAPTER, OTHER PUBLICATIONS
YEAR TITLE BOOK TITLE CHAPTER BOOK TYPE OF PUBLICATIONS AUTHORS
2022 KEUSAHAWANAN DAN PERANAN INSTITUSI DARI PERSPEKTIF BIOTEKNOLOGI - BOOK  ISMA ADDI BIN JUMBRI
2022 TRANSFORMASI DIGITAL PERUBAHAN LANDSKAP BAHARU DI MALAYSIA PENDIGITALAN MEMACU KELESTARIAN PERNIAGAAN DI MALAYSIA BOOK_CHAPTER  ISMA ADDI BIN JUMBRI
2021 PEMERKASAAN AKTIVITI PEGKOMERSIALAN PRODUK PENYELIDIKAN DI UNIVERSITI MENYEMARAKKAN INOVASI PENYELIDIKAN MELALUI KEPIMPINAN DAN KERJA BERPASUKAN BOOK_CHAPTER  ISMA ADDI BIN JUMBRI
2020 KEUSAHAWANAN DIGITAL TAK MAMPU TEWASKAN JIHANKI KEUSAHAWANAN DIGITAL TAK MAMPU TEWASKAN JIHANKI ARTICLE IN MASS MEDIA  ISMA ADDI BIN JUMBRI
2020 KEUSAHAWANAN SOSIAL BANTU GOLONGAN OKU KEUSAHAWANAN SOSIAL BANTU GOLONGAN OKU ARTICLE IN MASS MEDIA  ISMA ADDI BIN JUMBRI
2020 SANTUNI REVOLUSI LNDUSTRI 4.0 MELALUI MASYARAKAT 5.0 SANTUNI REVOLUSI LNDUSTRI 4.0 MELALUI MASYARAKAT 5.0 ARTICLE IN MASS MEDIA  ISMA ADDI BIN JUMBRI
2020 WEALTH, INCLUSIVE GROWTH AND SUSTAINABILITY INCLUSIVE WEALTH ADJUSTED BY TOTAL FACTOR PRODUCTIVITY AS A SUSTAINABILITY MEASUREMENT: GLOBAL PRODUCTIVITY ANALYSIS BOOK_CHAPTER  ISMA ADDI BIN JUMBRI
2019 SHINISE 4 RAHSIA PANJANG UMUR SYARIKAT JEPUN SHINISE 4 RAHSIA PANJANG UMUR SYARIKAT JEPUN ARTICLE IN MASS MEDIA  ISMA ADDI BIN JUMBRI
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  MOHD GUZAIRY BIN ABD GHANI DOCTORATE CO-SUPERVISOR GRADUATED   (2022)
2  MOHAMMAD SYAH`IZZAT BIN MD TAIB DOCTORATE CO-SUPERVISOR ACTIVE  
3  AMER ALI SAEED SALEH ALNUAIMI DOCTORATE CO-SUPERVISOR ACTIVE  
4  MOHAMED AHMED MOHAMED MAIZAR ALREMEITHI MASTERS MAIN SUPERVISOR ACTIVE  
5  ABDUL AZIM BIN ABDUL RASHID MASTERS MAIN SUPERVISOR ACTIVE  
6  NURIN BINTI ARIS MASTERS MAIN SUPERVISOR ACTIVE  
7  AZIZAH BINTI AHMAD MASTERS CO-SUPERVISOR ACTIVE  

 
LIST OF RESEARCH AWARDS
YEAR TITLE EXHIBITION LEVEL AWARD
2022   AR-ECOPRENEUR: ULTRA VIRES   ITEX , KUALA LUMPUR CONVENTION CENTRE  INTERNATIONAL  SILVER 
2021   CATCHBUS MALAYSIA   EKSPO IPTA/S , UNIVERSITI MALAYSIA PAHANG  INTERNATIONAL  SILVER 
2021   USING DESIGN THINKING APPROACH IN TEACHING AND LEARNING OF TECHNOPRENEURSHIP BUSINESS PLAN SUBJECT   UTEMEX , UNIVERSITI TEKNIKAL MALAYSIA MELAKA  UNIVERSITY  BRONZE 
2021   I'M PAY (ISLAMIC MARKETPLACE PAYMENT GATEWAY)   ITEX , KUALA LUMPUR CONVENTION CENTRE (KLCC)  INTERNATIONAL  BRONZE 
2020   CATCHBUS   UTEMEX , LAMAN HIKMAH, UNIVERSITI TEKNIKAL MALAYSIA MELAKA  UNIVERSITY  GOLD 
2020   THE WISDOM APPS   EKSPO IPTA/S , INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA   INTERNATIONAL  BRONZE 
2012   MILLENNIUM MART   UTEMEX , UNIVERSITI TEKNIKAL MALAYSIA MELAKA  UNIVERSITY  SILVER 
2012   PRO-TECH KINDER   UTEMEX , UNIVERSITI TEKNIKAL MALAYSIA MELAKA  UNIVERSITY  GOLD 
     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

PENTADBIR AKADEMIK FAKULTI
  • UNDERGRADUATES
  • POSTGRADUATES

SEKOLAH PENGAJIAN SISWAZAH

(SPS)
POSTGRADUATE SUPERVISION

SEKOLAH PENGAJIAN SISWAZAH

(SPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGURUSAN KOLABORASI UTeM

(RICE)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

UTeM HOLDING SDN.BHD
 
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