UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. NURUL ZARIRAH BINTI NIZAM
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION TIMBALAN DEKAN (PEMBANGUNAN PELAJAR) - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL [email protected]
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2016  KEDOKTORAN FALSAFAH (PH.D)  AICHI UNIVERSITY, NAGOYA, JEPUN
2009  SARJANA (MASTERS)  UNIVERSITI MALAYSIA TERENGGANU
2007  SARJANA MUDA (BACHELOR)  UNIVERSITI MALAYSIA TERENGGANU
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2-2009/2010  BTMP1043 - PRINCIPLES OF MARKETING
1-2010/2011  BLHC4052 - ENTERPRENEURSHIP TECHNOLOGY
1-2010/2011  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2-2010/2011  BTMP1043 - PRINCIPLES OF MARKETING
2-2010/2011  BTMT2113 - BRAND MANAGEMENT
1-2011/2012-B  BLHC4042 - ENTREPRENEURSHIP SKILLS AND NEW BUSINESS
1-2011/2012-B  BMFG4912 - BUSINESS INTERPRENEURSHIP
1-2011/2012-B  BTMP2323 - R&D MANAGEMENT AND COMMERCIALIZATION
2-2011/2012-B  BTMP1043 - PRINCIPLES OF MARKETING
2-2011/2012-B  BTMU3056 - INDUSTRIAL TRAINING
1-2011/2012-D  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
1-2012/2013-B  BTMP2313 - CONSUMER BEHAVIOUR
1-2012/2013-B  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2-2012/2013-B  BTMP1043 - PRINCIPLES OF MARKETING
2-2015/2016  BTMP2333 - MARKETING AND DISTRIBUTION CHANNEL
1-2016/2017  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
1-2016/2017  BTMT3153 - NEW PRODUCT DEVELOPMENT AND COMMERCIALIZATION
1-2016/2017  BTMT4193 - TECHNOPRENEURSHIP DEVELOPMENT SEMINAR
1-2016/2017  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
1-2017/2018  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
1-2017/2018  BTMT3153 - NEW PRODUCT DEVELOPMENT AND COMMERCIALIZATION
1-2017/2018  BTMU3056 - INDUSTRIAL TRAINING
1-2017/2018  BTMU3066 - INDUSTRIAL TRAINING REPORT
1-2017/2018  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2-2017/2018  BTMP1043 - PRINCIPLES OF MARKETING
2-2017/2018  BTMT2113 - BRAND MANAGEMENT
2-2017/2018  BTMU3056 - INDUSTRIAL TRAINING
2-2017/2018  BTMU3066 - INDUSTRIAL TRAINING REPORT
2-2017/2018  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
1-2018/2019  BTMP1043 - PRINCIPLES OF MARKETING
1-2018/2019  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
1-2018/2019  BTMU3056 - INDUSTRIAL TRAINING
1-2018/2019  BTMU3066 - INDUSTRIAL TRAINING REPORT
1-2018/2019  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2-2018/2019  BTMP1043 - PRINCIPLES OF MARKETING
2-2018/2019  BTMP2563 - DIGITAL MEDIA IN MARKETING
1-2019/2020  BTMP2563 - DIGITAL MEDIA IN MARKETING
1-2019/2020  BTMP3373 - INTERNATIONAL MARKETING
2-2019/2020  BTMP1043 - PRINCIPLES OF MARKETING
2-2019/2020  BTMP2563 - DIGITAL MEDIA IN MARKETING
2-2019/2020  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
3-2019/2020  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
1-2020/2021  BTMP1043 - PRINCIPLES OF MARKETING
1-2020/2021  BTMP2573 - SERVICE MARKETING
2-2020/2021  BTMP2553 - LEADING TREND IN TECHNOLOGY
2-2020/2021  BTMT1043 - TECHNOPRENEURIAL MARKETING
2-2020/2021  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
1-2021/2022  BTMP1043 - PRINCIPLES OF MARKETING
1-2021/2022  BTMP2573 - SERVICE MARKETING
2-2021/2022  BTMP1043 - PRINCIPLES OF MARKETING
2-2021/2022  BTMP2553 - LEADING TREND IN TECHNOLOGY
2-2021/2022  BTMU4043 - BUSINESS PLAN
2-2021/2022  BTMU4056 - INDUSTRIAL TRAINING
2-2021/2022  BTMU4066 - INDUSTRIAL TRAINING REPORT
1-2022/2023  BTMP1063 - HUMAN RESOURCE MANAGEMENT AND TECHNOLOGY
1-2022/2023  BTMP2573 - SERVICE MARKETING
2-2022/2023  BTMP1043 - PRINCIPLES OF MARKETING
2-2022/2023  BTMP2553 - LEADING TREND IN TECHNOLOGY
1-2023/2024  BTMP2573 - SERVICE MARKETING
2-2023/2024  BTMP1043 - PRINCIPLES OF MARKETING
1-2024/2025  BTMP2573 - SERVICE MARKETING
2-2024/2025  BTMP1043 - PRINCIPLES OF MARKETING
1-2025/2026  BTMP2573A - SERVICE MARKETING
 
POSTGRADUATES
SESSION COURSE
2025/2026  MTKM5153 - MARKETING MANAGEMENT AND DIGITALIZATION
2022/2023  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY
2021/2022  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY
2020/2021  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY
2020/2021  PDTM6213 - MARKETING AND TECHNOLOGY
2019/2020  MTVT5043 - HIGH TECHNOLOGY MARKETING STRATEGY
2018/2019  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2024 A NEW INNOVATIVE APPROACH FOR PERSONALIZATION AND VALUE ENHANCEMENT IN CONSUMER PRODUCTS USING ADDITIVE MANUFACTURING TO ENCOURAGE HIGH WILLINGNESS TO PAY. GERAN FRGS (NATIONAL) 103,448.00 CO-RESEARCHER
2024 MODELING OF WAQAF BLOCKCHAIN ECOSYSTEM AMONG PUBLIC UNIVERSITIES IN MALAYSIA GERAN FRGS (NATIONAL) 118,000.00 CO-RESEARCHER
2023 SERVICE MARKETING IN THE PERSPECTIVE OF IR 4.0 GERAN PENERBITAN BUKU ILMIAH (UTEM) 3,000.00 MAIN RESEARCHER
2022 SUSTAINABLE SUPPLY CHAIN MANAGEMENT WITH EMPLOYEE PERFORMANCE IN ADVANCE MANUFACTURING USING NEW HYBRID WORKING MODEL 1.0 SHORT TERM (UTEM) 5,000.00 CO-RESEARCHER
2022 HYBRIDITY MODEL 1.0: EXPLORING EFFECTIVE GLOBAL DISTANCE LEADERSHIP STYLE INFLUENCES EMPLOYEE PERFORMANCE AMONG UTEM STAFF SHORT TERM (UTEM) 10,000.00 CO-RESEARCHER
2022 THE NEED FOR TVET EDUCATORS IN MALAYSIA TO RECEIVE NEW TRAINING AND RETRAINING SHORT TERM (UTEM) 9,000.00 CO-RESEARCHER
2019 DEVELOPMENT OF TECHNOLOGY INNOVATION MANAGEMENT FRAMEWORK: A CASE STUDY AT SILTERRA SDN BHD PENYELIDIKAN KONTRAK (INDUSTRY/PRIVATE) 16,000.00 CO-RESEARCHER
2019 MEASURING TOURISTS SATISFACTION AND LOYALTY INTENTION AT MUSLIM FRIENDLY PRIVATE HOSPITALS SHORT TERM (UTEM) 7,000.00 CO-RESEARCHER
2016 CONCEPTUALIZING STRATEGIC TOWARDS GREEN MARKETING PRACTICES IN CAPTURING CUSTOMER'S VALUE IN THE MANUFACTURING INDUSTRY SHORT TERM (UTEM) 5,000.00 MAIN RESEARCHER
2016 CONCEPTUALIZING STRATEGIC TOWARDS GREEN MARKETING PRACTICES IN CAPTURING CUSTOMER'S VALUE IN THE MANUFACTURING INDUSTRY SHORT TERM (UTEM) 5,000.00 MAIN RESEARCHER
2016 CONCEPTUALIZING MANAGEMENT INNOVATION AS COMPLEMENTARY OF TECHNOLOGY INNOVATION IN BOOSTING SUSTAINABLE DYNAMIC CAPABILITY OF MANUFACTURING INDUSTRY GERAN FRGS (NATIONAL) 55,500.00 CO-RESEARCHER
2011 GREEN TECHNOLOGY TOURISM INNOVATION ON QUALITY OF LIFE RESIDENT OF SUNGAI MELAKA SHORT TERM (UTEM) 8,000.00 CO-RESEARCHER
2011 IDENTIFYING THE KEY SUCCESS FACTORS OF TECHNOLOGY FRANCHISING IN MALAYSIA SHORT TERM (UTEM) 9,700.00 CO-RESEARCHER
2011 GREEN MARKETING: CONSUMERS BUYING TREND ON NO PLASTIC BAGS CAMPAIGN AT SHOPPING MALL IN MALACCA TOWN SHORT TERM (UTEM) 8,650.00 MAIN RESEARCHER
2010 FACTORS INFLUENCING CUSTOMERS' DECISION TO BUY GREEN PRODUCT DESIGN IN MALAYSIA SHORT TERM (UTEM) 15,610.00 MAIN RESEARCHER
2010 CRITICAL SUCCESS FACTOR OF TALENT MANAGEMENT IN TECHNOPRENEURSHIP SHORT TERM (UTEM) 14,500.00 CO-RESEARCHER
2010 CONSUMERS ACCEPTANCE TOWARDS GREEN PRODUCT DESIGN IN AUTOMOTIVE INDUSTRIES SHORT TERM (UTEM) 22,400.00 CO-RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2025  ANALYSIS OF DETECTION, RECOGNITION AND DISTANCE ESTIMATION OF CHILI USING YOLOV5  IAENG INTERNATIONAL JOURNAL OF COMPUTER SCIENCE  ZAINUDIN M.N.S., IBRAHIM M.A.F., NIZAM N.Z., SAAD W.H.M., KAMARUDIN M.R., IDRIS M.I., KARIS M.S., MUHAMAMAD S., MOHAMED R.
2025  MATERIAL SCARCITY IN LOGISTICS: A RATIONALE FOR TECHNOLOGY DEVELOPMENT RESPONSIBILITIES  JOURNAL OF INFORMATION SYSTEMS ENGINEERING AND MANAGEMENT  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM, MOHAMMED HARIRI BAKRI
2025  NAVIGATING CUSTOMER INTENTION IN THE AGE OF OMNICHANNEL RETAIL: A SYSTEMATIC LITERATURE REVIEW  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES  FIRMANSYAH APRYADHI, NORHIDAYAH BINTI MOHAMAD, NURUL ZARIRAH BINTI NIZAM, AZRINA BINTI OTHMAN
2025  POTENTIAL TECHNOLOGY OF VIRTUAL REALITY (VR) WITH AI-POWERED OBJECT RECOGNITION AND ANALYSIS TOWARDS TECHNOLOGY USERS IN ENTERTAINMENT  JOURNAL OF INFORMATION SYSTEMS ENGINEERING AND MANAGEMENT  NURUL ZARIRAH NIZAM, NURHAYATI KAMARUDIN, MOHAMMED HARIRI BAKRI
2025  PREDICTION OF RUBBER CROP PRODUCTION IN MALAYSIA USING MACHINE LEARNING  INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  M. N. SHAH ZAINUDIN, P. H. JING, N. A. SULAIMAN, M. R. KAMARUDIN, N. Z. NIZAM, SUFRY MUHAMMAD
2025  PROCUREMENT INTENTION TO USE BY THIRD PARTY LOGISTICS (3PL): CONCEPTUAL FRAMEWORK  INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE  MOHD TAMIZI MAZLAN, MOHAMMED HARIRI BAKRI, AHMAD MUJAHID MAT RASID, NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM
2025  THE EFFECTS OF RECESSION ON CONSUMER BUYING BEHAVIOR TOWARDS SHOPPING AND BRAND SWITCHING  INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)  INTAN SHAHIRAH BINTI NORBI, NURUL ZARIRAH BINTI NIZAM
2024  BOTANICAL VEGETABLES RECOGNITION ON RASPBERRY PI USING SINGLE SHOT DETECTOR (SSD)  JOURNAL OF SCIENCE AND TECHNOLOGY  M. IQBAL MORTADZA, M. N. SHAH ZAINUDIN, M. I. IDRIS, W. H. MOHD SAAD, M.R. KAMARUDIN, Z. A. F. M. NAPIAH, NURUL ZARIRAH NIZAM, SUFRI MUHAMMAD
2024  CONSUMER VALUE CONSIDERATIONS: IMPACT OF REMANUFACTURED PRODUCTS IN THE SUPPLY CHAIN INDUSTRY  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM, MOHAMMED HARIRI BAKRI
2024  EXPLORING THE MODERATED MEDIATION MODEL OF CUSTOMER INTENTION IN OMNICHANNEL TECHNOLOGY: A SYSTEMATIC LITERATURE REVIEW  RESEARCH IN BUSINESS & SOCIAL SCIENCE  FIRMANSYAH APRYADHI, NORHIDAYAH MOHAMAD, NURUL ZARIRAH BINTI NIZAM, AZRINA BINTI OTHMAN
2024  PERSONALIZED CONSUMER MOTIVATION AND REPURCHASE INTENTION OF SMALL MEDIUM ENTERPRISES ON DIGITAL PLATFORM.  INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT  ROZLAN, NOR AZREEN; SANI, AMIZATULHAWA MAT; NIZAM, NURUL ZARIRAH; KAMARUDIN, NURHAYATI; ABDULLAH, MARIAM MIRI; OSMAN, AZIM AZUAN
2024  THE PERCEPTION AND BRAND ATTITUDE OF PAID VERSUS ORGANIC SOCIAL MEDIA ADVERTISING: CASE STUDY OF THE MAMEE COMPANY  INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES  NURUL ZARIRAH NIZAM, NURHAYATI KAMARUDIN AND MOHAMMED HARIRI BAKRI
2023  CONSUMERS PREFERENCES FOR EGG ATTRIBUTES WITH TENDENCY PURCHASE ORGANIC EGGS AND WILLINGNESS TO PAY FOR THE PREFERENCES WITHIN CENTRAL REGION AND SOUTHERN REGION OF MALAYSIA  INTERNATIONAL JOURNAL OF PROFESSIONAL BUSINESS REVIEW  SYUKURRIAH IDRUS, NURUL ZARIRAH NIZAM, YEW SENG LIEW, NURHAYATI KAMARUDIN, MOHAMMED HARIRI BAKRI
2023  OVERVIEW OF ACCEPTANCE ISLAM PAYMENT GATEWAY SYSTEM IN MALAYSIA A CONCEPTUAL FRAMEWORK  INTERNATIONAL JOURNAL OF PROFESSIONAL BUSINESS REVIEW  AHMAD MUJAHID MAT RASID, MOHAMMED HARIRI BAKRI, MOHAMAD IDHAM MD RAZAK, ALBERT FEISAL MUHD FEISAL ISMAIL, NURUL ZARIRAH NIZAM
2023  OVERVIEW OF ACCEPTANCE ISLAMIC PAYMENT GATEWAY SYSTEM IN MALAYSIA : A CONCEPTUAL FRAMEWORK  JOURNAL OF LAW AND SUSTAINABLE DEVELOPMENT  RASID A.M.M., BAKRI M.H., RAZAK M.I.M., ISMAIL A.F.M.F., NIZAM N.Z.
2023  THE RELATIONSHIP BETWEEN SERVQUAL, WORD OF MOUTH AND THE SELECTION OF PRIVATE UNIVERSITIES IN INDONESIA  INTERNATIONAL JOURNAL OF MEMBRANE SCIENCE AND TECHNOLOGY  PURWANTORO, NURUL ZARIRAH NIZAM
2023  THE IMPACT OF MICROMANAGE ISSUE AMONG MANUFACTURING INDUSTRY: EMPLOYESS PERCEPTION AND JOB SATISFACTION  INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING & PRODUCTION RESEARCH  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM, AMIZATULHAWA MAT SANI, MOHAMMED HARIRI BAKRI & AFIF ZUHRI MUHAMMAD KHODRI HARAHAP
2022  CUSTOMER SERVICE QUALITY ASSESSMENT AND CUSTOMERS� SATISFACTION IN FOOD AND BEVERAGE IN MCDONALD'S RESTAURANT IN UNITED ARAB EMIRATES  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  NURUL ZARIRAH NIZAM, MOHAMMED RASHED ABDULLA ZUHAIR ALKAABI, SALEH ALI HUSSEINI
2022  CUSTOMERS� SATISFACTION IN FOOD AND BEVERAGE IN MCDONALD'S RESTAURANT IN UNITED ARAB EMIRATES: A REVIEW  JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY  NURUL ZARIRAH NIZAM, MOHAMMED RASHED ABDULLA ZUHAIR ALKAABI, SALEH ALI HUSSEINI
2022  EVALUATION ON MATERIAL STRUCTURAL SCARCITY RESOURCE TOWARDS SUSTAINABLE SUPPLY CHAIN PERFORMANCE  JOURNAL OF OPTIMIZATION IN INDUSTRIAL ENGINEERING  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM, MOHD FAZLI MOHD SAM
2022  FACTORS AFFECTING THE PUBLIC ACCEPTANCE TOWARDS WASTE SEPARATION AT HOUSEHOLD LEVEL  JOURNAL OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP (JTMT)  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM
2022  PREDICTING MALAYSIAN UNIVERSITY STUDENTS� INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR  INTERNATIONAL JOURNAL OF PROFESSIONAL BUSINESS REVIEW  SAFIEK MOKHLIS, NIK SYUHAILAH NIK HUSSIN, NURUL ZARIRAH NIZAM, NOR AZILA MOHD NOOR, NOOR AWANIS MUSLIM
2022  THE IMPLICATION OF SUPPLY CHAIN MANAGEMENT ON CONSUMER PURCHASING DECISION TOWARD FOOD INDUSTRY IN MELAKA  JOURNAL OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP  NURUL ZARIRAH NIZAM, MUHAMMAD SAIFUL NORDIN
2022  THE MEDIATING EFFECT OF JIT ON THE RELATIONSHIP BETWEEN SCOR MODEL AND SUPPLY CHAIN PERFORMANCE  INTERNATIONAL JOURNAL OF SOCIAL SCIENCE RESEARCH (IJSSR)  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM
2022  THE MEDIATING EFFECT OF JIT ON THE RELATIONSHIP BETWEEN SCOR MODEL AND SUPPLY CHAIN PERFORMANCE  INTERNATIONAL JOURNAL OF SOCIAL SCIENCE RESEARCH  NURHAYATI KAMARUDIN, NURUL ZARIRAH NIZAM
2020  ANTECEDENTS AND OUTCOMES OF SOCIAL NETWORKING SITES USAGE AMONG STUDENTS WITHIN HIGHER EDUCATION IN UAE. OPPORTUNITIES VS CHALLENGES AND FUTURE RESEARCH  TEST ENGINEERING AND MANAGEMENT  AHMED SAEED AWADH ALI ALRASHDI, NURUL ZARIRAH BINTI NIZAM, SAMER ALI AL-SHAMI
2019  THROUGH THE THEORY OF PLANNED BEHAVIOUR (TPB) FOR EXTENDED MODEL OF ENTREPRENEURS INTENTIONS TO INVOLVE IN HALAL INDUSTRY  INTERNATIONAL JOURNAL OF RECENT TECHNOLOGY & ENGINEERING  SITI HINDUN SUPAAT, NURUL ZARIRAH NIZAM, AMIRUDDIN AHAMAT
2018  ROLE OF VALUES AND COMPETENCIES IN UNIVERSITY INTELLECTUAL PROPERTY COMMERCIALIZATION: A CRITICAL REVIEW SABRI  THE TURKISH ONLINE JOURNAL OF DESIGN, ART AND COMMUNICATION - TOJDAC  SABRI MOHAMAD SHARIF, NURUL ZARIRAH NIZAM, NURULIZWA ABDUL RASHID, NOR RATNA MASROM, MOHAMMED HARIRI BAKRI
2014  CONSUMERS� ACCEPTANCE TOWARDS GREEN TECHNOLOGY IN AUTOMOTIVE INDUSTRIES IN MALACCA, MALAYSIA  INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION  NUSAIBAH MANSOR, SITI NORBAYA YAHAYA, NURUL ZARIRAH NIZAM, YASUO HOSHINO
 
CONFERENCE
YEAR TITLE NAME OF CONFERENCE AUTHORS
2022 THE MEDIATING EFFECT OF JIT ON THE RELATIONSHIP BETWEEN SCOR MODEL AND SUPPLY CHAIN PERFORMANCE 3RD INTERNATIONAL CONFERENCE ON ECONOMY, EDUCATION, SOCIAL SCIENCE, SUPPLY CHAIN, ENGINEERING, TECHNOLOGY AND TOURISM 2022  NURHAYATI KAMARUDIN.,NURUL ZARIRAH BINTI NIZAM
BOOK, BOOK CHAPTER, OTHER PUBLICATIONS
YEAR TITLE BOOK TITLE CHAPTER BOOK TYPE OF PUBLICATIONS AUTHORS
2025 SERVICE MARKETING IN THE PERSPECTIVE OF IR 4.0 - BOOK  NURUL ZARIRAH BINTI NIZAM
2024 LEADING TREND IN TECHNOLOGY - BOOK  NURUL ZARIRAH BINTI NIZAM
2023 HANDBOOK OF RESEARCH ON DESIGNING SUSTAINABLE SUPPLY CHAINS TO ACHIEVE A CIRCULAR ECONOMY CHAPTER 18: GREEN SUPPLY CHAIN MANAGEMENT INTEGRATE FOR ENVIRONMENTAL SUSTAINABILITY IN UNIVERSITY SMART CAMPUS BOOK_CHAPTER  NURUL ZARIRAH BINTI NIZAM
2022 SERVICE MARKETING IN NEW ERA SERVICE MARKETING IN NEW ERA MODUL/MANUAL  NURUL ZARIRAH BINTI NIZAM
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  PURWANTORO DOCTORATE MAIN SUPERVISOR GRADUATED   (2025)
2  AHMED SAEED AWADH ALI ALRASHDI DOCTORATE MAIN SUPERVISOR GRADUATED   (2024)
3  MOHAMMED RASHED ABDULLA ZUHAIR ALKAABI DOCTORATE MAIN SUPERVISOR GRADUATED   (2023)
4  SYUKURRIAH BINTI IDRUS DOCTORATE MAIN SUPERVISOR ACTIVE  
5  AHD M. M. HINNAWI DOCTORATE MAIN SUPERVISOR ACTIVE  
6  SUHAIL OBAID ABDULLA OMAIR ALKETBI DOCTORATE MAIN SUPERVISOR ACTIVE  
7  HAMAD AWADH SALEM EIDHA ALKATHEERI DOCTORATE CO-SUPERVISOR GRADUATED   (2025)
8  FAUZIYAH NUR JAMAL DOCTORATE CO-SUPERVISOR GRADUATED   (2024)
9  ABDULLA JUMAA IBRAHIM MOHAMED ALHAMMADI DOCTORATE CO-SUPERVISOR ACTIVE  
10  FIRMANSYAH APRYADHI RUSMAN DOCTORATE CO-SUPERVISOR ACTIVE  
11  NOR AZREEN BINTI ROZLAN DOCTORATE CO-SUPERVISOR ACTIVE  
12  SITI HINDUN BINTI SUPAAT MASTERS MAIN SUPERVISOR GRADUATED   (2020)
13  NOORDAMIA BINTI ZULKIFLE MASTERS MAIN SUPERVISOR ACTIVE  
14  AZMIRA SHUHADA BINTI ADNAN MASTERS CO-SUPERVISOR ACTIVE  
PROFESSIONAL MEMBERSHIPS / LEARNED SOCIETY
YEAR ROLE INSTITUTION LEVEL
 2022   MEMBER   INSTITUTE OF MARKETING MALAYSIA   KEBANGSAAN 
 2021   MEMBER   INSTITUTE OF MARKETING MALAYSIA   ANTARABANGSA 

CONSULTANCY
YEAR TITLE OF PROJECT AGENCY ROLES LEVEL
2025   PERKHIDMATAN MENGURUS, MENGUMPUL DAN MENDAPATKAN MAKLUMAT BERKAITAN PROFILING PENDUDUK SETEMPAT TERHADAP PERANCANGAN PERLAKSANAAN PEMBANGUNAN DATARAN USAHAWAN FAMA (AGROPARK) DI SUNGAI RAMBAI JASIN MELAKA   LEMBAGA PEMASARAN PERTANIAN PERSEKUTUAN (FAMA)   LEADER  NATIONAL 
 
LIST OF RESEARCH AWARDS
YEAR TITLE EXHIBITION LEVEL AWARD
2022   INNOVATION MANAGEMENT IN RETAILING: THE IMPACT OF NEW TECHNOLOGY ON CUSTOMER SATISFACTION IN RETAIL   IPTA RESEARCH AND DEVELOPMENT EXPO , VIRTUAL   NATIONAL  SILVER 
2022   SUPERGO   IPTA RESEARCH AND DEVELOPMENT EXPO , FACULTY OF ELECTRICAL & ELECTRONIC ENGINEERING UNIVERSITI TUN HUSSEIN ONN MALAYSIA  NATIONAL  BRONZE 
2021   THE DISTRIBUTION CHANNEL INNOVATION ON THE SMALL AND MEDIUM ENTERPRISES (SMES)   UTEMEX , VIRTUAL   UNIVERSITY  BRONZE 
2021   MENTAL HEALTH FIRST AID MODEL FOR MENTAL WELLBEING IN MALAYSIA HIGHER LEARNING COMMUNITY   UTEMEX , VIRTUAL   UNIVERSITY  BRONZE 
2021   SNOEZELEN BOX 2.0   UTEMEX , VIRTUAL   UNIVERSITY  GOLD 
     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

PENTADBIR AKADEMIK FAKULTI
  • UNDERGRADUATES
  • POSTGRADUATES

SEKOLAH PENGAJIAN SISWAZAH

(SPS)
POSTGRADUATE SUPERVISION

SEKOLAH PENGAJIAN SISWAZAH

(SPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGURUSAN KOLABORASI RICE UTeM-MELAKA

(RICE)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

PUSAT PENGURUSAN KOLABORASI RICE UTeM-MELAKA
 
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