UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME  AZRINA BINTI OTHMAN
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL azrina@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2005  SARJANA (MASTERS)  UKM
2003  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  UITM
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2023/2024  BTMP2563 - DIGITAL MEDIA IN MARKETING
2023/2024  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2023/2024  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2022/2023  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2022/2023  BTMP3383 - HIGH TECHNOLOGY MARKETING STRATEGY
2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2021/2022  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2021/2022  BTMP3383 - HIGH TECHNOLOGY MARKETING STRATEGY
2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2020/2021  BTMP1043 - PRINCIPLES OF MARKETING
2020/2021  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2020/2021  BTMT1043 - TECHNOPRENEURIAL MARKETING
2020/2021  BTMT2113 - BRAND MANAGEMENT
2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2019/2020  BTMP1043 - PRINCIPLES OF MARKETING
2019/2020  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2019/2020  BTMT1043 - TECHNOPRENEURIAL MARKETING
2019/2020  BTMT2113 - BRAND MANAGEMENT
2019/2020  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2018/2019  BTMP3353 - BRANDING AND PACKAGING TECHNOLOGY
2018/2019  BTMT1043 - TECHNOPRENEURIAL MARKETING
2018/2019  BTMT2113 - BRAND MANAGEMENT
2018/2019  BTMT3183 - TECHNOPRENEURIAL BUSINESS PLAN
2018/2019  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2017/2018  BTMT1043 - TECHNOPRENEURIAL MARKETING
2017/2018  BTMT4173 - INTRODUCTION TO ADVANCED TECHNOLOGY
2017/2018  BTMU1033 - TECHNOPRENEURSHIP
2017/2018  BTMU3043 - BUSINESS PLAN
2017/2018  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2016/2017  BTMT1043 - TECHNOPRENEURIAL MARKETING
2016/2017  BTMT2113 - BRAND MANAGEMENT
2016/2017  BTMT4173 - INTRODUCTION TO ADVANCED TECHNOLOGY
2016/2017  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2015/2016  BTMP2313 - CONSUMER BEHAVIOUR
2015/2016  BTMT1043 - TECHNOPRENEURIAL MARKETING
2015/2016  BTMT2113 - BRAND MANAGEMENT
2015/2016  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2014/2015  BTMP1043 - PRINCIPLES OF MARKETING
2014/2015  BTMP2313 - CONSUMER BEHAVIOUR
2014/2015  BTMT1043 - TECHNOPRENEURIAL MARKETING
2014/2015  BTMT3143 - NEW CAPITAL AND RISK MANAGEMENT
2013/2014  BTMP1043 - PRINCIPLES OF MARKETING
2013/2014  BTMP2313 - CONSUMER BEHAVIOUR
2013/2014  BTMT1043 - TECHNOPRENEURIAL MARKETING
2013/2014  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2007/2008  BMFG4912 - BUSINESS INTERPRENEURSHIP
2007/2008  BTMG4012 - PROJECT MANAGEMENT
2007/2008  DTMW1012 - FUNDAMENTALS OF ENTREPRENEURSHIP ENCULTURATION
2006/2007  BACA4142 - TECHNOPRENEURSHIP
2006/2007  BTMG4012 - PROJECT MANAGEMENT
 
POSTGRADUATES
SESSION COURSE
2015/2016  MTKM5053 - MARKETING MANAGEMENT AND TECHNOLOGY
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2022 MARKET FEASIBILITY STUDY FOR PROPOSED BUSINESS AND FRANCHISE PROJECT IN UTEM TOPDOWN (UTEM) 13875 CO-RESEARCHER
2017 A NEW FRAMEWORK ON BUSINESS PLAN SIMULATION FOR EFFECTIVE ENTREPRENEURSHIP LEARNER GERAN FRGS (NATIONAL) 62540 CO-RESEARCHER
2017 DEVELOPING A SYSTEMATIC INVENTORY MANAGEMENT SYSTEM FOR E-COMMERCE RETAILERS IN IMPROVING SME PERFORMANCE SHORT TERM (UTEM) 12000 CO-RESEARCHER
2013 DEVELOPING AN ENHANCED ORGANIZATIONAL LEARNING (OL) FRAMEWORK FOR MALAYSIAN AUTOMOTIVE TOOLING INDUSTRY SHORT TERM (UTEM) 15000 CO-RESEARCHER
2013 GREEN TECHNOLOGY AND BUSINESS PERFORMANCE AMONG MALAYSIA SMES IN MANUFACTURING INDUSTRIES SHORT TERM (UTEM) 8100 CO-RESEARCHER
2013 DEVELOPING A COMPREHENSIVE FRAMEWORK FOR THE ADOPTION OF TECHNO-RELATIONSHIP INNOVATIONS: AN EMPIRICAL EVIDENCE FROM ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (ECRM) IN MALAYSIAN SMES SHORT TERM (UTEM) 14300 MAIN RESEARCHER
2007 COMMERCIALIZATION OF INTELLECTUAL PROPERTY TECHNOLOGY AMONG ELECTRONIC INDUSTRIES IN MALACCA SHORT TERM (UTEM) 0 CO-RESEARCHER
2006 STRATEGIC ALLIANCE IN IMPROVING AND DEVELOPING THE PERFORMANCE OF ENTREPRENEURS SHORT TERM (UTEM) 0 CO-RESEARCHER
2006 PROSPECTIVE OF E-MAIL MARKETING TECHNOLOGY:  A SURVEY OF SMALL AND MEDIUM ENTERPRISES (SMES) IN MELAKA SHORT TERM (UTEM) 0 MAIN RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2021  THE RELATIONSHIP BETWEEN MASSIVE ONLINE OPEN COURSES (MOOCS) CONTENT DESIGN AND STUDENTS' PERFORMANCE  INTERNATIONAL JOURNAL OF INTERACTIVE MOBILE TECHNOLOGIES  MOHAMAD, NORHIDAYAH; OTHMAN, AZRINA; TAN SIEW YING; RAJAH, NEEROSHA; SAMSUDIN, NORSAMSINAR
2020  THE PERFORMANCE OF BUSINESS SCHOOL STUDENT USING MASSIVE OPEN ONLINE COURSES (MOOCS) AT UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTEM)  INTERNATIONAL JOURNAL OF ADVANCED TRENDS IN COMPUTER SCIENCE AND ENGINEERING (IJATCSE)  
2015  FOREIGN DIRECT INVESTMENT AND PERFORMANCE OF JAPANESE SUBSIDIARIES IN MALAYSIA  JOURNAL OF ENGINEERING AND TECHNOLOGY  
 
CONFERENCE
YEAR TITLE NAME OF CONFERENCE AUTHORS
FOREIGN DIRECT INVESTMENT AND PERFORMANCE OF JAPANESE SUBSIDIARIES IN MALAYSIA THE 8TH MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING & TECHNOLOGY (MUCET 2014)  
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  NURUL HAFIZAH BINTI MD NASRUDDIN MASTERS CO-SUPERVISOR GRADUATED   (2019)
2  OU YANG YU XIN MASTERS CO-SUPERVISOR GRADUATED   (2018)
PROFESSIONAL MEMBERSHIPS / LEARNED SOCIETY
YEAR ROLE INSTITUTION LEVEL
 2023   MEMBER   INSTITUTE OF MARKETING MALAYSIA   KEBANGSAAN 
 2023   PROFESSIONAL QUALIFICATION   MICROSOFT   KEBANGSAAN 

     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

BAHAGIAN PENGURUSAN AKADEMIK, PEJABAT PENDAFTAR

  • UNDERGRADUATES
  • POSTGRADUATES

PUSAT PENGAJIAN SISWAZAH

(PPS)
POSTGRADUATE SUPERVISION

PUSAT PENGAJIAN SISWAZAH

(PPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGKOMERSILAN

(UCC)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

PUSAT JARINGAN INDUSTRI DAN MASYARAKAT

(PJIM)
 
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