UNIVERSITI TEKNIKAL MALAYSIA MELAKA
STAFF PROFILE
 
   
   
NAME DR. ATIRAH BINTI SUFIAN
FACULTY / CENTRE FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
DESIGNATION PENSYARAH UNIVERSITI
CURRENT POSITION PENSYARAH KANAN - FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN
EMAIL atirah@utem.edu.my
 
 
ACADEMIC QUALIFICATION
YEAR QUALIFICATION INSTITUTION
2018  KEDOKTORAN FALSAFAH (PH.D)  UNIVERSITY OF AUCKLAND
2011  SARJANA (MASTERS)  UNIVERSITI TEKNOLOGI MALAYSIA
1997  SARJANA MUDA KEPUJIAN(BACHELOR HONS)  MANCHESTER METROPOLITAN UNIVERSITY
 
TEACHING EXPERIENCE
UNDERGRADUATES
SESSION COURSE
2023/2024  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2022/2023  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2021/2022  BTMP1023 - PRINCIPLES OF ECONOMICS
2021/2022  BTMP3513 - PROFESSIONAL ETHICS
2021/2022  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
2021/2022  BTMT2093 - NETWORK MANAGEMENT AND BUSINESS GROWTH
2021/2022  BTMU4084 - FINAL YEAR PROJECT II
2021/2022  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2020/2021  BTMP3513 - PROFESSIONAL ETHICS
2020/2021  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
2020/2021  BTMT3323 - CONTEMPORARY BUSINESS MANAGEMENT
2020/2021  BTMU4072 - FINAL YEAR PROJECT I
2020/2021  BTMU4084 - FINAL YEAR PROJECT II
2020/2021  BTMW4012 - TECHNOLOGY ENTREPRENEURSHIP
2019/2020  BTMP1533 - PRINCIPLES OF ACCOUNTING
2019/2020  BTMP3513 - PROFESSIONAL ETHICS
2019/2020  BTMT1023 - FUNDAMENTALS OF MANAGERIAL ECONOMICS
2019/2020  BTMT2093 - NETWORK MANAGEMENT AND BUSINESS GROWTH
2019/2020  BTMU4072 - FINAL YEAR PROJECT I
2019/2020  BTMU4084 - FINAL YEAR PROJECT II
2018/2019  BTMP3513 - PROFESSIONAL ETHICS
2018/2019  BTMT2093 - NETWORK MANAGEMENT AND BUSINESS GROWTH
2018/2019  BTMT3343 - TECHNOPRENEURSHIP GROWTH STRATEGY
2018/2019  BTMU4072 - FINAL YEAR PROJECT I
2018/2019  BTMU4084 - FINAL YEAR PROJECT II
 
POSTGRADUATES
SESSION COURSE
2021/2022  MTKM5033 - ECONOMICS FOR MANAGERS
2020/2021  MTKM5033 - ECONOMICS FOR MANAGERS
2020/2021  PDTM6233 - MANAGING TECH-BASED ORGANISATION
2019/2020  MTVT5023 - MANAGERIAL FINANCE
LIST OF GRANTS
YEAR AWARDED TITLE OF PROJECT TYPE OF GRANT AMOUNT (RM) ROLE
2020 ASSESSING RESIDENTS’ FLOOD PREPAREDNESS AND FLOOD RESISTANCE AND RESILIENCE MEASURES IN MELAKA SHORT TERM (UTEM) 7000 MAIN RESEARCHER
2020 ECO-SOLUTION WASTE MANAGEMENT POTENTIAL IMPACT ON THE ENVIRONMENT, SOCIAL, AND ECONOMY IN PLASTIC AND CERAMIC LOCAL INDUSTRIES SHORT TERM (UTEM) 7000 CO-RESEARCHER
2020 THE RELATIONSHIP BETWEEN INTRAPRENEURIAL COMPETENCIES TOWARDS INNOVATIVE WORK BEHAVIOR AMONG CYBERSECURITY EXPERTS IN MALAYSIA HIGH IMPACT (UTEM) 41000 CO-RESEARCHER
2020 THE IMPACT OF DIGITAL MARKETING AND ENTREPRENEURIAL MUNIFICENCE ON RURAL BUSINESS PERFORMANCE DURING PANDEMIC CRISIS. TOPDOWN (UTEM) 7000 CO-RESEARCHER
 
PUBLICATIONS
JOURNAL
YEAR TITLE NAME OF JOURNAL AUTHORS
2022  ASSESSING RESIDENTS' FLOOD PREPAREDNESS THROUGH ADAPTION OF PROTECTIVE BEHAVIOUR IN MELAKA, MALAYSIA  ENVIRONMENT AND ECOLOGY RESEARCH  ATIRAH SUFIAN, CHAI JIA CHI, HARTINI AZMAN, NOR AZAH ABDUL AZIZ, FAM SOO FEN, AMMAR AFIF MOHD ZAMRI
2022  ASSESSING RESIDENTS€™ FLOOD PREPAREDNESS THROUGH ADAPTION OF PROTECTIVE BEHAVIOUR IN MELAKA, MALAYSIA  ENVIRONMENT AND ECOLOGY RESEARCH  
2022  ECO-SOLUTION WASTE MANAGEMENT POTENTIAL IMPACT ON THE ENVIRONMENT, SOCIAL, AND ECONOMY IN PLASTIC AND CERAMIC LOCAL INDUSTRIES  RES MILITARIS  NOR AZAH ABDUL AZIZ,MOHAMMED HARIRI BAKRI,IHWAN GHAZALI,ATIRAH SUFIAN,JOHANNA ABDULLAH JAAFAR,NURUL NADIA ISMAIL,MATHIYALAGAN A/L ELLOO,ELANGESHWARAN MUTHUSAMY
2022  VALIDATING THE COMPONENT OF E-LEARNING ANTECEDENTS, DIGITAL READINESS AND USAGE BEHAVIOR TOWARDS E-LEARNING PERFORMANCE: A PILOT STUDY.  INTERNATIONAL JOURNAL OF LEARNING, TEACHING AND EDUCATIONAL RESEARCH  MOHAMAD AIDIL HASIM, JUHAINI JABAR, ATIRAH SUFIAN, NOR FAUZIANA IBRAHIM
2021  ASSESSING RESIDENTS€™ FLOOD PREPAREDNESS THROUGH ADAPTION OF PROTECTIVE BEHAVIOUR IN MELAKA, MALAYSIA  DESIGN ENGINEERING (TORONTO)  
2021  CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY SHOPPING: EVIDENCE FROM MALAYSIA  TURKISH JOURNAL OF PHYSIOTHERAPY AND REHABILITATION  ATIRAH SUFIAN, MULIATI SEDEK, ALIZA CHE AMRAN, CHIA JIA CHI, NUSAIBAH MANSOR
2021  THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ONLINE ADVERTISEMENT TOWARDS CONSUMER PURCHASE INTENTION  REVISTA GEINTEC  ATIRAH SUFIAN, MULIATI SEDEK, HUA TING LIM, MURZIDAH AHMAD MURAD, JUHAINI JABAR, ADEEL KHALID
2020  DIGITAL MARKETING IN ONLINE BUSINESS  EUROPEAN JOURNAL OF MOLECULAR AND CLINICAL MEDICINE  ATIRAH SUFIAN, CHIN SEE MIN, MURZIDAH AHMAD MURAD AND NOR AZAH ABDUL AZIZ
2020  LINKING ISLAMIC RELIGIOUS IDEOLOGIES AND SUSTAINABLE ENTREPRENEURSHIP  INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS  ATIRAH SUFIAN
2020  REASONS BEHIND CONSUMER'S BEHAVIORAL INTENTIONS TOWARD DIGITAL PIRACY  JOURNAL OF COMPUTATIONAL AND THEORETICAL NANOSCIENCE  NOR AZAH ABDUL AZIZ, KHOO QIU TI, HARTINI AZMAN, AND ATIRAH SUFIAN
2020  THE INFLUENCE OF E-BUSINESS ADOPTION ON BUSINESS PERFORMANCE OF MICRO-ENTREPRENEURS  INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY  ATIRAH SUFIAN, MULIATI SEDEK, TAN JIA QI, MOHD AMIN MOHAMED
2019  ENHANCING ORGANIZATIONAL PERFORMANCE: AN INVESTIGATION OF THE IMPACT OF EMPLOYEES’ COMMITMENT  INTERNATIONAL JOURNAL OF HUMAN AND TECHNOLOGY INTERACTION  ATIRAH SUFIAN AND LEE CHIAN CHIN
 
 
POSTGRADUATE SUPERVISION
NO NAME LEVEL OF STUDY ROLE STATUS
1  SULAYEM SALEH MUSALLAM SAEED ALMUHARRAMI DOCTORATE CO-SUPERVISOR GRADUATED   (2022)
2  HAMAD KHLIFA MOHAMMED MUBARAK ALDEREI DOCTORATE MAIN SUPERVISOR ACTIVE  
3  MOHAMMED SALEM ALI SALEH ALHARTHI DOCTORATE CO-SUPERVISOR ACTIVE  
4  MOHAMAD AIDIL BIN HASIM DOCTORATE CO-SUPERVISOR ACTIVE  
5  SAEED KHALFAN SAEED RASHED ALNUAIMI MASTERS CO-SUPERVISOR ACTIVE  
6  AHMAD MUJAHID BIN MAT RASID MASTERS CO-SUPERVISOR ACTIVE  
7  MOHAMMED SALIM MOHAMMED ALABBADI MASTERS MAIN SUPERVISOR ACTIVE  
PROFESSIONAL MEMBERSHIPS / LEARNED SOCIETY

 
LIST OF RESEARCH AWARDS
YEAR TITLE EXHIBITION LEVEL AWARD
2021   SUSTAINABLE ASNAF DIGITAL BUSINESS MODEL   UTEMEX , ONLINE  UNIVERSITY  SILVER 
2021   THE 3T APPROACH: TEACHER’S SELF-ASSESSMENT TOOL FOR CONTINUOUS PROFESSIONAL DEVELOPMENT   UTEMEX , ONLINE  UNIVERSITY  BRONZE 
     
 
KATEGORI MAKLUMAT
 PEJABAT DIRUJUK
PERSONAL INFORMATION BAHAGIAN SUMBER MANUSIA, PEJABAT PENDAFTAR
ACADEMIC QUALIFICATON
PROFESSIONAL MEMBERSHIP / LEARNED SOCIETY BAHAGIAN PEMBANGUNAN BAKAT, PEJABAT PENDAFTAR
TEACHING EXPERIENCE

 

BAHAGIAN PENGURUSAN AKADEMIK, PEJABAT PENDAFTAR

  • UNDERGRADUATES
  • POSTGRADUATES

PUSAT PENGAJIAN SISWAZAH

(PPS)
POSTGRADUATE SUPERVISION

PUSAT PENGAJIAN SISWAZAH

(PPS)
FIELD OF INTEREST

PUSAT PENGURUSAN PENYELIDIKAN DAN INOVASI

(CRIM)
LIST OF GRANTS
LIST OF RESEARCH AWARDS

PUSAT PENGKOMERSILAN

(UCC)
INTELLECTUAL PROPERTIES
COMMERCIALIZATION
PUBLICATIONS PERPUSTAKAAN LAMAN HIKMAH
CONSULTANCY

PUSAT JARINGAN INDUSTRI DAN MASYARAKAT

(PJIM)
 
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